An Ascend2 report from 2015 states that over 70% of marketers in the world highlight creating relative content as the most effective SEO tactic. On the other hand, another report states that 94% more total views on average are lured by content that contains captivating images than the one with no images. After taking this into consideration, it becomes pretty clear that although quality content is crucial in website traffic increase, other factors are not to be so easily disregarded.
Because speed and performance are the key to SEO, web design is critical when it comes to how well a website ranks on Google’s or other search engines’ search results. Therefore, great web design can significantly increase traffic on your website, what will result in boosting your business and profit.
Design
The design of your website will be dependant on the nature of your work, as well as the industry that you are involved in. It is absolutely necessary that the design is suitable with the content of your website. Although a large quantity of colors and animations have their upsides, flashy and aggresive images might not be the best choice for your field of work.
A much better choice, if you want to show your expertise, is a minimalist design. Furthermore, in case your website still uses background images, it is advisable to replace them with CSS3 background gradients. This is because high resolution images a drain a fair portion of bandwidth. In the majority of cases, background images can be substituted for attractive and small in size CSS3 gradients. The good thing is that you do not have to be familiar with CSS3 to use it. There are very useful and easy to use tools such as Ultimate CSS Gradient Generator.
Online Marketing Gurus– An SEO agency that works with Neil Patel says that the most important web design update is the responsive web design. This is something that every blogger and businessman should implement as soon as possible, because the mobile access to the internet is already bigger than that of PC’s, as 60% of all internet traffic today is via smartphones or tablets.
People Are Attracted by Fotos and Video, not Text
Since you have only around 15 seconds to make the visitor become interested, it is important that your content is as appealing as it can get. This is because people are lured by the visual, a proof of that being the fact that there is a 14% increase in page view if there is a photograph along with a press release. If videos are included, this number can rise up to almost 50%. So, make sure that every image you upload to your webiste is of high quality.
So, the choice of the photograph for an article is vital. For instance, if you own a bakery, a high quality picture of a delicious croissant will definitely capture the attention of every hungry person. Or if you are running a travel website, a quality picture of an attractive destination, such as Ko Phangan in Thailand, will definitely make people look around the website and potentially pick a vacation for themselves.
Try to Visualize Your Words
Even though people visit a website for its content, it is much easier for them to manage the information load if it is visualised on a graph. Luckily, anyone who is new to owning a website and wants to present important information in the chart, can use WordPress.
WordPress charts and graphs plugin is a user-friendly tool that will help you include interactive charts in any post you make. You will definitely find one that suits you, whatever your website design is, because this tool is very flexible and adaptable. Another way to increase the traffic on your website is to use infographics. These can be used to display big amounts of complex data.
Details Are also of High Importance
Even though you might not pay that much attention to detail, visitors certainly do. People definitely notice the buttons from any post or page from your website. And, because you are looking for your content to be shared on a variety of social media platforms, besides having tempting sharable content, you also need stunning buttons that will lure visitors to click them.
WordPress Button Plugin Maxbuttons is a good choice, as this plugin helps website owners easily generate marvelous buttons. You will definitely find the best possible button that go along with your website design.
Also, it is essential to have a Pin It button on your website. This button makes it possible for people to swiftly and effortlessly share an interesting image from your blog post. The exposure of your content will definitely be increased, because the popularity of Pinterest is steadily growing.
An Uprgaded Design Is a Must
In today’s business world, where the competition is fierce, it is crucial to upgrade the design of your website. Otherwise, your business will definitely suffer and may even get destroyed by the competition, eventually.
