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Yes – it’s time to start thinking about Christmas.
‘Tis the season to be… running around like a headless chicken preparing your business for the busiest commercial season in the year.
Christmas is a truly magical season and from a business point of view, we’re looking to inspire and empower people to buy our products and services.
Christmas displays can be used for all businesses regardless of whether you own a shop.
You can photograph your own display to use on your website to give your products a festive edge!
1. Choose a theme
Create a theme for your display that can pull on the emotional strings that relate to your products. For example, if you sell clothes, then your display can be around the theme of cosiness and warmth.
Displays that feature cold elements like snowflakes and snowmen can help to provide a contrast to the warmth of your clothes.
Try and influence people to purchase and think about how you want people to feel when they purchase your products or services. Show that they relate to Christmas to figure out your unique angle.
2. Find your props
Props can really help to bring your display to life. You can use your own products as props in your display as well as items that compliment your theme or colour palate.
From candy canes to fairy lights, think about the setting of your photo or shop window. If using your products, then make sure you use them sparingly, else your display could look too busy.
3. Use height
Your display doesn’t just need to be focused on the floor– think about what you could use on the windows or at a higher level – such as hanging snowflakes or frosty decals on the window. Using the entire space, you can focus people’s attention and really create a magical scene.
Now that you’ve thought about what you’re going to have in your display, the next thing you need to think about is what it’s going to be in the background.
If you’re planning to set a scene, then you could use roller banners like these to create a scenic backdrop. You could even use them to display your brand messages – such as ‘sale now on’ to entice people to come in after they’ve seen your magical display.
5. Think outside the box
Anything that you can do to set your display apart from the brand next door will help to improve your chances of getting people in the door. Whether that’s from coming up with a unique Christmas theme, or whether your display simply looks more appealing than theirs.
Take a look around, other businesses and see what they’re doing. Note down what you like and what you dislike in order to make sure that your display looks better than theirs.
Pinterest is also always a good source of inspiration in order to develop your idea into the best that it can be.