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Whether you’ve ran out of advertising ideas or simply want to shake things up a bit, there are plenty of innovative ways to market your business in 2019.
From eBooks to wacky holidays, there are a plethora of routes you can take in your bid to change your marketing fortunes.
Here are just four innovative marketing strategies that you should now seriously consider embracing:
1. Refurbish your content as an eBook
You’ve probably spent the past few years writing amazing articles and then posting them to your online forums on a daily basis.
Did you know that you can give this content a new lease of life by refurbishing and republishing it is an eBook?
Taking this course of action will allow you to publish a book. This will in turn make you look like an expert in your field without you actually having to write any new content.
It’s probably a good idea to check and edit your writing, though, as you don’t want your publishing debut to be riddled with typos and grammatical errors.
2. Try new social media channels
If you haven’t been living under a rock for the past ten years — you know full well that social media platforms are the perfect place on which to advertise to market your business.
Did you know there are social media channels other than Facebook, Twitter, and Instagram, though?
If you want to tap into today’s consumer generation (which is currently Millennials but is soon to be Generation Z), you simply must be willing to try out new socials. With Snapchat usage by the younger generation being a popular choice, you should choose to advertise and build a presence on this particular channel, you will be sure to reach the young audience that is going to help keep your business on- trend for years to come.
3. Embrace wacky holidays
Every Thanksgiving, Christmas, and Easter, you should find a way to post content that both celebrates that time of the year and advertises your company all in one fell swoop. This works every single time, simply because it helps your content to fall into the trending feeds of the day.
Fortunately, you need not only tap into this form of advertising just a few times of the year. Near enough every day there are wacky holidays taking place, and you should seriously consider celebrating them in your content.
Whether you choose to embrace National Eat an Eskimo Pie Day or National Opposite Day, by acknowledging these peculiar special days you will consistently show yourself to be both on-trend and willing to have a laugh. More importantly, you will find yourself falling into new trending feeds on a daily basis. All of this will inevitably result in you improving your online presence and upping your traffic numbers.
Get yourself out of that advertising idea drought that you’ve been stuck in as of late by embracing the innovative marketing strategies listed above. If you do, you’ll be sure to boost your business’s brand appeal and subsequently attract more customers in no time.