Being in business nowadays is incredibly difficult because of the amount of competition that is out there offering the same products and services that you do. In order to be able to move ahead of your competitors and to stay there you need to start thinking outside the box when it comes to reaching out to your current customer base and your future potential customers as well.

Many people are singing the praises of digital marketing and while it is a very useful tool to have there are other methods to reach customers out there that are somewhat hidden and have been for some time now. Everything nowadays is all about getting your business name and your brand out there and because everyone and their dog has a smart phone in their hand then this seems the logical way to do it.

People text every single day which is commonly referred to as a short message service and this is an incredibly important tool in marketing and can be just as important as social media marketing as well. If your business is looking to reach more customers, it might be a good idea to reach out to Prodocom  which can provide you with numerous ways to create your marketing strategy while also strengthening your business. For those of you who do not really understand the benefits of using texting in your overall marketing strategy then here are some of them that can help to strengthen your business.

  1. A much higher open rate – If you are thinking that email is a better choice when it comes to customer trust and contacting your current customers or potential customers then you would be mistaken. SMS marketing has proven itself time and time again to be the most consistent way of reaching out to customers because these same messages are opened 98% of the time when they are received by your current customer base. This means that it has a much higher open rate probability than all of the other advertising options together and because everyone is walking around with a smartphone in their hand, it’s unlikely that this type of text marketing will not be seen.
  2. It’s more cost effective – When you compare SMS marketing to other marketing methods such as advertising on Facebook then it doesn’t cost a lot of money to do. This means that it will be the perfect choice for any business that has a low marketing budget but still wants to be able to reach out to many new customers. It is an especially useful tool for businesses that are just beginning and are looking for a way to advertise that isn’t going to cost them an arm and a leg

SMS marketing allows you to reach a much wider demographic because it is fair to say that most people have a smartphone and so you can reach them at any time of the day or night. It also works with other types of marketing and so you can use it alongside the many other ways to market your business and to connect with your customers.

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