Social media is a powerful tool for businesses to grow their brand, build a community and increase sales. However, many businesses do not realize that social media can also influence your SEO strategy and help improve your rankings in the search engines. Here are some ways using social media can impact your SEO:
Social media can improve SEO
Social media can improve SEO by increasing your website’s domain authority, attracting backlinks to your website, improving your website’s usability and content.
Domain Authority is a score that indicates how well a website will rank on search engines such as Google, Bing and Yahoo. A high DA means that the site has good domain authority and it will rank higher in SERPs than a site with low DA.
Social media helps increase your DA because it increases the number of backlinks pointing towards your website. This helps Google determine how important your content is compared to other sites around the web.
The more social media users who link to you from their own blogs/sites/social accounts, the better chances of being ranked higher in SERPs for relevant keywords related to what they wrote about (or shared) on their pages!
Create More Links
The first way that social media impacts SEO is by creating more links. When you share content across social media platforms, it’s essentially like creating additional pages for your website—and those pages can be indexed by search engines like Google.
Social media improves your domain authority
Domain Authority is a metric used by Google to determine how well your website will rank in their search results. It’s calculated using various factors that relate to the quality of your site, including:
- Links pointing to your website from other sites (external links)
- The number of pages on your website
- The overall engagement and activity on each page (i.e., shares, likes, comments)
Integrate keywords into your social media strategy
- Include your keywords in your social media bios. It’s important to use relevant, long-tail keywords in the bio section of your social media profiles.
- Use keywords in titles and descriptions for posts and content on each platform (i.e., Facebook, Twitter, LinkedIn). On Facebook, for example, this would include writing a post title that is relevant to whatever you’re posting about instead of just writing something like “Check out my new blog post!”
- Make sure all URLs contain relevant keywords throughout the site structure (i.e., home page URL vs subpage URLs). Also remember not just what someone sees but also how they get there via Google search results pages (SERPs) so make sure those pages are optimized too!
Increase brand awareness
Social media is all about building relationships with others and sharing information about yourself or your company with them. This helps build trust between you and your customers, which is what makes them more likely to purchase products or services from you over another company who doesn’t have a presence on social media platforms like Facebook or Twitter.
Social media makes you look more legitimate
Your website is only as good as the company behind it. When people see that you have a strong social presence, they will be more likely to trust you and visit your site. This can lead to increased traffic, which translates into more conversions for your business!
The quality of your content matters more than the number of posts you’re making on social media
If you’re posting regularly on social media, chances are that you’re going to have higher search rankings. However, if all those posts are low-quality and poorly optimized for your audience, then they won’t help your business at all.
So how do you know if a piece of content is good or not? The best way to tell is by looking at the metrics surrounding the post—how many likes did it get? How many shares? Did anyone comment on it? These are all signs that there’s an interest in what was posted and that means a better chance of getting people interested in what else your brand has to offer as well (which will lead us back around to SEO). This is really not an easy job for an individual, so it is best to hire experienced web marketing experts who will position your brand in the right way. Otherwise, you could end up wasting a lot of money and time.
Be mindful of your social media posting schedule
Your social media posting schedule should be the same as your SEO posting schedule.
The first step to determining how often you should be posting on each of your social media channels is to take a look at their respective post frequency suggestions (for example, Google recommends one link per page).
It’s important not to go overboard with posting on any site; if you’re publishing multiple times a day, you run the risk of overwhelming or annoying your followers. On some platforms, this can lead them to unfollow or block you altogether! On others, it will simply make them less likely to engage with future posts.
You also don’t want too much time between posts—if someone visits once every two weeks and sees that there has been no new activity since then (even if there was only one post), they may think “this person must not care about me anymore” and decide not to return again either because they have nothing new worth reading (since all previous content is now stale) or because they assume that nobody else is visiting either due to lack of activity in general (which could actually be false). It’s also important not overdo it here either though – as stated above under “too little”: too many updates might overwhelm some people who aren’t interested in following everything happening around us 24/7!
It helps you find new keywords
You can use social media to find new keywords and find out what people are searching for in your niche, which will help you optimize your content and make sure that you’re always covering the topics that people are interested in.
We have established that your content is the key driver of your SEO, but you might be surprised at how key social media factors into the equation as well. Because while social media doesn’t directly impact your keyword density or URL structure, it does affect how your site is shared. And that can be just as important as anything else mentioned above.