Saturday, May 18, 2024

    How Should Startups Go About Content Marketing in 2016?

    Many people claim that businesses that are only starting up are facing an uphill marketing battle. Indeed, these companies must overcome budgetary constraints and anonymity in the digital world. However, they can also enter the level playing field and utilize countless free or inexpensive channels to reach customers. Now, content marketing does take a hefty amount of planning and managing to get right. These types of campaigns involve perpetual creative processes, but they are a great way to get to know your audience, forge business identity, and reap financial rewards.  

    Search and deploy

    Do not jump on the content marketing bandwagon without getting clear on your goals. Set your Key Performance Indicators (KPIs) and encompass your efforts by a documented strategy. Related goals can range from increasing conversions and site traffic to spreading brand awareness and building loyalty. Remember also that a content marketing is the cornerstone of SEO techniques, so businessmen and marketers often engage in keyword research using online tools like BuzzSumo. Next, it is time to move on to defining your ideal customer. Market and customer research helps startups get an idea about who he is, what are his habits, characteristics and cravings. One of the most important things is to figure out what problems is your potential buyer trying to solve using the internet. Tailor your products and services to match a solution to that problem. What is more, you should pinpoint digital avenues and platforms your target audience frequents.   For a startup, it makes sense to use one social media platform as a primary channel, and allocate most of the budget to it. That way, you are establishing strong pillars for your content marketing campaigns and ensuring the best ROI. Spreading yourself too thin is a risk you should avoid. Also, published content must fit in business theme, culture and values your startup endorses.  If you are already confused by all the facts and figures, that is fine. You can find out more about effective content marketing campaign strategies in this article.

    Cut your way through

    Note that content marketing is a long-term investment and a serious commitment. Startups must make sure that they can afford to see the strategy through without blowing the budget. As we know, pieces of content that are shared every day are counted in millions. To cut through that noise, you have to come up with something that is striking, clickable and shareable. Post useful guides, video tutorials, humor articles, and well-crafted images. These activities need to be consistent, and performed on a regular basis. Still, creating a solid content is only one part of your marketing strategy.

    Moses parting the sea

    What comes afterwards is content promotion. It is a good idea to create Marketing Promotion Checklist, which usually includes product pages, newsletter, customer service emails, blog, commercial website, etc. Know that finding your way around the digital jungle is much easier when you have the attention of influencers and decision makers. Whichever way you decide to go, round up the content marketing strategy with the measurement and monetization of your whole endeavor. Stay flexible and be ready to adjust your course if the campaigns do not spur the desired results.

    Channeling the power

    The immense power of content marketing is there for the taking, but it must be shaped and directed towards the company’s goals. A successful campaign is about repeatable content generation, showing consistency, and moving closer to set goals. Chose channels that enable you to make the most impact with your story and reach the widest possible audience. Each post is a part of a grander framework that holds your digital marketing strategy together. Ultimately, this is what could make or break your attempt to move past notions of survival into a lucrative field of business prosperity.

    Marcus Jensen
    Marcus Jensen
    Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.

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