Marketing your brand is one of the most important things you have to do for your business.
Well, the aim of every business, big or small, is to generate income. We all know that creating income requires you to sell your product or service to the customers.
Your customers need to know about your product or service, and this will only be possible if you market your brand. Yes, marketing enhances the sales of products and services. Besides, it boosts the growth of a brand and its sustainability by creating an ever-present and long-lasting relationship with the customers. Marketing of a brand, however, requires proper approach and techniques. Let us break down a few powerful strategies you can use to market your brand.
Stay ahead of your competitors
It would be best if you offered a solution to customers that your competitor cannot. In other words, before marketing a brand, find out what your competitors are offering in the market. Find out the strengths and weaknesses of your customers. From the weakness, you will be able to identify a gap in the market to know the areas that you can compete in and differentiate your brand into. Redesign your brand to ensure that it is solving a problem that your competitor’s product or service could not.
You can then craft a marketing strategy to position your brand as the best in the niche. You can be able to tell the consumer the benefits you offer over your competitor’s brand. This will attract more customers to your business! Keep in mind though that they prefer a product that solves their problems better. Focus on delivering the right quality, always!
Focus on your existing customers
According to one research, the probability of a sale to an existing customer is 60-70%. In comparison, the probability of a sale to an old customer is 5-20%. This is to say that as a business owner, you can make more sales from marketing to your existing customers other than new ones. So, do not neglect your customers loyal to your brand as you pay attention to your new one. It costs more to reach out to new customers. In fact, your new customers may even make a one-time purchase and never come back. You may lose the lucrative customers who spend more on your brand as you concentrate on bringing new people on board.
You ought to know that existing customers make your brand stronger and help marketing your brand through referrals to potential customers.
Embrace the use of entertaining marketing
Entertainment marketing is a marketing strategy that works by focusing on things that the viewers are attached to emotionally and are enjoyable and entertaining. Obviously, the viewer can easily relate to this marketing strategy as they are already engaged in entertainment. Some of the most common approaches used in entertainment marketing are celebrity endorsement, event sponsorship, and product placement. Celebrity endorsement involves having a celebrity talk about your brand. The viewers will want to buy and use a product that their favorite celebrity is using.
Product placements involve showcasing a brand in an entertainment forum. It could range from what the actors of a film or wearing to what is placed on the walls or the table. What viewers see creates the impression that the product must be right. Event sponsorship, on the other hand involves setting up stands during an event to create the visibility of your brand. During the event, you can interact with your customers, improve your brand awareness, and create awareness among new customers, etc.
Well, you need to find an approach that works best for your business. You can partner with the right company to help inculcate award-winning entertainment marketing programs that will sell your business to the target market. The right partner will help you create awareness organically. Frankly, people are getting fed up with blatant ads, and you need to get creative in the way you sell to the digital consumer.
Give offers to the customers
Your customers will feel more valued when you give them offers. You can gift your loyal customers with goodies from time to time. In addition to making them feel valued, offers will encourage your customers to make more purchases and provide referrals to potential customers. You can make use of the concept known as the fear of missing out (FOMO) in your sales. It will promote urgency in the purchase of goods and services that will, in turn, drive sales.
Tell a Story about your brand
Engage your audience by telling a story about your brand. Remember, customers are more likely to respond to emotions, and it is the reason why creative storytelling sells. Craft a story that talks fuses emotions into your brand, the benefits, features on offer, etc. It will create admiration of your product by the audience, and they are likely to buy more from you.
Final Remarks
Marketing isn’t exactly an option if you want to grow your business. You need to find the right creative strategies that work for your business. Remember, though, that marketing may not always work immediately. So, be patient and keep fine-tuning the methods as you also try out new ones.
