Among all social media sites, Twitter is probably the best channel for brand monitoring and building customer relations. From blog feeds to forums, news sites to video channels, almost everything discussed on the web today finds a way to Twitter. So the fastest and easiest way to know what people are talking about your brand is to monitor keywords in Twitter. The simplest way to do this is to type the brand name that you are interested in Twitter Search and see what people are talking about it.
The updates or Twitter stream can be really helpful in understanding your product better and know how people perceive it. Most of the brand monitoring tools available today offer a lot of information but are obscenely priced. On my lookout for brand monitoring tools, I came across Buzzom Premium, a paid service from the makers of Buzzom. It has a lot of features and most of them are concentrated around Twitter. From monitoring your growth, following more people, sending auto DM to controlling spams on Twitter, Buzzom Premium can certainly be called a complete Twitter solution. You can schedule updates for Twitter, Facebook, LinkedIn and even Myspace which not many apps offer. The bulk upload feature comes handy when you have to schedule a lot of updates.
Though all these can help make your life on Twitter much easier, what impressed me most was their ‘Stream’ feature. It lets you track the keywords/ brands you are interested in and gives you columnar view on what people are talking about it.
You can not only see what people are saying but also take actions on them. For instance if someone is asking a question on your product, you can reply to them right from the dashboard. When someone says something nice about your product, you can thank them and retweet it to your followers. If something goes wrong with your product or when users are criticizing your product, you can take appropriate action as well. Twitter has a lot of non English speaking people and you wouldn’t want to miss out on them just because you do not understand the language. Buzzom Premium lets you translate the message and reply back in the same language.
What’s more is you can click on the users profile and follow/ block them. It’s always great to connect with your customers. Not only does it keep you close to them to know them better but it also makes them feel that you are listening.
One of the best things about Buzzom Premium is the rock bottom prices at which it is available. $10 for a month for a service packed with so many features is a steal. If that was not enough, they have launched a lifetime offer at $99. I am assuming it’s not a regular pricing and is available only for some time. So go for it while its available, it will not let you down.