Mobility, social media and the internet has made it considerably easier for businesses to reach out to their target audiences and current customers.
In addition to the numerous other benefits these new avenues have provided, they’ve made it easier for consumers to access all the information they need about a specific business.
While this can be a good thing, it also means that your company has to possess a brand image that brings your prospects closer to making a purchase. Get it wrong, and your would-be customers will look elsewhere.
First impressions matter, and to make a good one, you need to have an effective brand image.
Define Your USP
Your USP (unique selling point) sets you apart from other companies in your industry. It doesn’t necessarily have to be something completely different, but it needs to be enough reason for your target audience to choose your business over your competitors.
Once you understand what makes your brand unique, you can leverage your USP to develop a more effective marketing strategy. If you haven’t already, you should identify how you want your brand to be seen by consumers.
Every brand has a different personality that attracts its target audience, be it one that’s fun, professional, ambitious or otherwise.
Show That You Care
A survey by Accenture found that 42 percent of consumers will step away from a brand if its position regarding social and environmental issues doesn’t align with the consumer. What’s more is that 21 percent are likely to never come back.
In a market where consumers have strong preferences towards businesses that care, taking the initiative to involve your company in making the world a better place will quickly pay off. This can be done in a variety of ways.
You can sponsor community events, make sustainability part of your corporate culture and make your products more renewable. Your efforts will benefit both your brand image and more often than not, your bottom line.
For example, if you use a website such as Utility Bidder to find a Business Energy supplier that’s more affordable and uses more sustainable resources, you’ll save money while also enhancing your brand image.
Make an Impression with Your Website
According to one Stanford study, 75 percent of consumers judge the credibility of a company by their website. Given that it serves as the first point of contact between your business and most of your prospects, it’s important that your website looks the part.
Not only should it be well-designed, it should also be easy to find and loaded with all the necessary information a customer needs about your product or service.
Adding additional value through high-quality blog content and other resources will further aid you in building a good brand image.
Build Trust
Building a good reputation and gaining the trust of your target audience is extremely important, especially for growing businesses. Doing so comes from listening to your audience and their feedback. Take the time to ensure that every interaction is consistent and exemplary.
There are many more ways to enhance your brand image. Start with these strategies and you’ll soon notice the benefits of running a reputable business.
