Did you know that roughly 44% of businesses use social media to help them achieve greater levels of brand awareness?
What’s interesting is that many of these businesses don’t achieve great results with social media.
Following this, if you become a social media expert, you’ll be able to cater to this market and make a good living at the same time.
Here’s a quick look at how you can become an authority when it comes to social media.
Whether you currently know nothing about social media, or you know a lot, these tips will help you become a respected expert in this space.
1. Get Some Practice
If you want to become an expert in this space, you first need to learn how social media actually works.
One way you can do this is by trying to gain a sizeable audience on a given platform. For instance, you might focus on attracting 1,000 Twitter followers, or perhaps even 1,000 YouTube subscribers.
Focusing on this kind of goal is a good idea because you’ll learn about all the various tricks that go into creating a solid social media presence.
You’ll learn what kind of content works well on a given platform and also specific little tricks such as the best Instagram post sizes. You can then use this knowledge when you start working with clients.
2. Create Content
Once you’ve figured out how a certain platform works, you then want to consider how you’re going to brand yourself as an expert.
Perhaps the best approach here is to create content that’s associated with your chosen platform.
So, you might create a case study that teaches people how they can grow an account from nothing to 1,000 followers. You might also create content that shows people how they can improve the engagement levels for their content.
3. Create a Mailing List
Social media platforms can often limit your reach, and they can even suspend your account without notice. If that happens, you can lose access to your audience, and you might have to start from scratch.
Fortunately, a mailing list shields you from such an event and therefore increases the longevity of your business. Nobody can take your mailing list away from you, and thus you’ll always have a means of reaching your audience.
Starting a mailing list isn’t difficult, and you can often get the job done using a platform such as Aweber or Mailchimp. You can incentivize signups by offering something free in exchange for an email address.
Will You Become a Social Media Expert?
This post has provided you with a quick look at how you can become a social media expert.
If you want good results, you should think about niching down as much as you can. So, you might position yourself so that you’re an expert on a specific platform and how that platform relates to a particular industry.
There are many experts out there, and so it’ll take a while before you break through the noise. Yet, if you narrow down your focus and publish useful content, it won’t be long before people see you as a credible expert.
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