Big brands, online retail businesses, and big organizations use the Instagram app to connect with their target audience to grow their online presence and influence. Social media influence helps in generating business leads and online sales. If you have thousands of online followers on Instagram but you are not getting any sales or leads then your social media strategies are failing. To grow your social media influence, it is important to get the attention of the targetted audience at the right time on Instagram.
In this article, we have discussed 8 tips to help you in growing your social media influence using Instagram.
1. Post to Your Instagram Business Profile Consistently
As we have already reiterated, it’s important to post to your Instagram feed on a regular basis. If not, your followers will start to get bored and try to leave you. In fact, it’s a well-known fact that each time you post a new story to Instagram, your Instagram following is bound to increase. When you are planning to grow your Instagram business profile, you cannot skimp on consistency.
Pro Tip -> Here are some of the best caption ideas to keep your consistency on Instagram.
2. Make Use of Instagram Stories to Entertain Your Audience
Instagram Stories for business owners are like “snacks” to their audience in between the main meals of the day. In fact, you should commit yourself to create vertical content such as videos and images in case you are serious about growing your Instagram business profile. You can easily share videos and images on Instagram Stories. If you are short of Instagram Stories ideas, you can easily find them with a simple online search.
Pro Tip -> You can always add invisible hashtags to your Instagram Story in order to increase views & grow your following faster.
3. Create Custom Instagram Highlight Covers
Have you seen those perfectly branded, colorful little round bubbles just underneath the Instagram bio description? If you don’t know what they are, they are called Instagram Highlight Covers. In fact, these little bubbles will grant you the opportunity to turn your already disappearing content from Instagram Stories into evergreen pieces of content that can be organized by topic, theme, product, or any other category that you can think of. You can easily create branded Instagram Stories Covers free with Canva. There is enough information on the internet about how to create your Highlight Covers.
Pro Tip -> To create a custom Instagram cover without sharing it with your Instagram stories, take a look at this.
4. Experimenting with Video Content
Video content should be interesting though it doesn’t have to be perfect. What elements of your brand, business, or product would be interesting to your Instagram audience? You should start creating video content around that concept. You can easily film the video using your smartphone or a camcorder. Once you start experimenting with video content for a few weeks, you should look at your Instagram analytics to see how successful your efforts are.
Pro Tip -> Want the inside scoop on IGTV and long-form video content on Instagram? Read up on the essentials right here.
5. Share Behind-the-Scenes Stories
Loyal brand followers love to hear the origin story of their favorite product or service. For example, they will want to know why your product or service was created, by whom was it created, and more. Instagram Stories will let you give them what they want and win more loyal followers to your brand.
Pro Tip -> Always try to keep a camera on hand in order to catch these priceless and candid behind-the-scenes moments. In fact, such moments are guaranteed to grow your Instagram profile.
6. Put Your Effort into Engagement Strategies
You should embrace engagement strategies if you need to increase your following on Instagram and get more comments and likes on your posts. What exactly are engagement strategies?
Engagement Strategies are different actions you take on Instagram in order to get the attention of other users. You will subtly encourage these users to come and check out your Instagram business profile. In fact, you will be doing this without actually directly influencing them to do so.
The first thing you need to do is to go through the Instagram hashtags that your ideal customer is more likely to be posting in. And, leave genuine and thoughtful comments as well as like a few of their Instagram posts. In fact, you should be doing this for 20-30 minutes a day for the best results. Visit socialplus.net for more ways to increase your following.
7. Collaborate with Other Businesses
One of the fastest ways of growing your Instagram business profile is to collaborate with other brands or businesses on Instagram. They may have complementary products or a similar target audience like yours. For example, if you sell haircare products, you can easily pair up with a makeup brand and collaborate with them.
Whatever brand or business you plan to collaborate with, the most important thing is to make sure the content that you create works for both of your Instagram profiles. In fact, you can easily lower the costs of influencer marketing for your company by collaborating with another brand and splitting the costs of a dual marketing campaign.
8. Try Instagram Advertising
Instagram advertising is another great place to grow your Instagram profile. In fact, you should try out Instagram Stories ads in case you have the resources to manage such a campaign. Instagram Stories ads can be a little bit more candid and is a great strategy for any brand or business with a low advertising budget. It will surely help to grow your Instagram profile and attract more paying clients to your business.