There is a revolution in packaging design due to the rise of e-commerce.
Brands have started considering how their packaging can be differentiated in the crowded digital marketplace and create a memorable customer experience since people purchase more products online.
The boost in eCommerce spells out changes in custom design packaging. With customers often seeing products on the internet first, they must look good via an online format. So what does that mean for companies? Read on to find out.
These are some of the key ways e-commerce is changing package design:
1. Visual storytelling:
Great packaging design does not only bear branding and communication responsibilities for some brands since they lack a physical store. Eye-catching designs, bold colors, and creative typography are all utilized to narrate a brand’s story and capture attention on a screen.
2. Sustainability is key:
More importantly, consumers who care about the environment want packaging material that is eco-friendly as well as functional. This has seen manufacturers develop innovative materials such as recycled paper, compostable options, minimal packaging designs
3. Delightful unboxing experiences:
The opening of an amazing package design should feel like an event to brands. Hence, delightful unboxing experiences with things such as custom inserts, branded tissue paper, and small gifts or samples are being created by them.
4. E-commerce-packing needs to endure shipping:
It is important for e-commerce packages to survive transportation challenges. In order for products to arrive undamaged, these include sturdy materials tamper-evident seals, and protective cushioning.
5. Secondary packaging:
There is an increasing importance of secondary packaging as many customers now opt for curbside pick-up or delivery to lockers because of its functionality and brand perception in terms of safeguarding the primary packaging while leaving positive impressions.
6. An Accurate Representation of the Product:
Many packages offer a visual representation of the product. When shopping online, customers don’t have the option to see or touch the product making an accurate virtual representation more important than ever. Companies that offer a well-designed visual on their packages will have fewer product returns.
7. Color is More Important Than Ever:
When customers look for products online, color is the first thing that will catch their eye. The color of your package design should be eye-catching and should be strongly tied to your brand identity. Logos and package graphics go hand in hand with color to make your package visually appealing.
8. Texture Will Not Be as Important.
While color will play a huge factor in a great-looking package design, texture will take a back seat. The textures that may appeal to us in a brick-and-mortar location will not be visible, or touchable, via a virtual platform. Glosses, metallics, layers, and ridges will make little difference when selling products online.
Companies may not wish to do away with textures completely, but they should be aware of how they come across on a digital platform. In some instances, they may look odd, so you are better off without them. If this is the case, the company may want to add other features that help their product stand out.
9. Use Visualization Tools:
It’s difficult to tell how your product will look on the internet and by the time you realize how the final image will appear, it may be too late. To avoid mishaps, it’s advisable to use a visualization tool in advance. The tool will show you how the product will look once it’s published so you can feel confident that it will look its best.
The move from brick-and-mortar to eCommerce has been a challenge to many companies. If you are struggling to come up with a way to get your packaging to look attractive, Lien Design can help.
There is no doubt that eCommerce is the way of the future. People were already favoring this convenient method of getting their goods delivered before the pandemic. COVID-19 lockdowns increased the trend making it the way of the future, and a purchasing method that’s expected to continue after the pandemic is over.
Lien Design has years of experience creating package designs for both online and retail store settings. Their package design expertise provides them with the knowledge they need to ensure your product looks its best across all platforms. They have the tools to test your items’ appearance before their listings are published online.
The world is moving to digital. Is your packaging design ready? Brands that accept these trends can use their product packaging to differentiate themselves in the e-commerce space effectively. Packaging could make the difference between clicking away without purchasing and going ahead with your purchase where there are so many choices available in today’s consumer world.