Instagram is a great way to get in front of your target audience and share content that they want to see. But it’s not as simple as posting a photo and waiting for people to follow you.
The key to growing an Instagram following is using the right tactics, including working with influencers in your niche, hashtagging relevant keywords, commenting on other users’ posts, creating consistent styles, or using Igtools.net
In this article, we’ll look at how these seven tips can help you build an engaged audience on Instagram and ultimately take your brand online by storm.
Use the right hashtags
Hashtags are a great way to help people find your content. They’re also a great way to find new followers and customers on Instagram, so it’s important that you use them correctly.
You should consider using hashtags when:
- You want more exposure for an existing post or series of posts (for example, if you have a brand new product launch)
- You have an event happening or something else where people might see your content organically in the wild
Engage with the right people
Engaging with the right people can be a huge help in growing your Instagram following. There are several ways you can engage with others on Instagram, but we’ll cover them below:
- Engage with accounts in your niche. This is the easiest way to do this and it’s also one of our favourite methods because it’s so effective! If you want more followers, then you should try engaging with other accounts within your niche as much as possible.
For example, if someone has 20K+ followers on their account and they’re following 1000+ accounts (which means they’re already doing pretty well), then that person might be worth following back if they have any ideas or tips for improving their own posting game (or maybe even just good advice).
- Engage with people who have similar audiences/followers to yours. These are known as “like” targets because when someone likes an image or post by another user we’ll receive notifications about their activity too.
Tag relevant users in your photos
One of the most important things you can do on Instagram is to tag people who you think would be interested in what you’re posting. If they like it, they’ll probably follow you too. Also, use Picuki for viewing posts and stories that are kept private.
But how do you find these users? You can use an app like Rankly or Instagress to find them. Or maybe someone already follows one of your other accounts and tagged him/her in their latest photo (then tag him/her back).
Either way, once tagged by someone else, that person will see that he/she has been included in an “interesting post” from another account and might decide to check out both accounts for themselves.
Comment on other accounts posts
You should also comment on other accounts’ posts. This is an easy way to get noticed, and it can help you build up your Instagram following.
- Commenting on posts from accounts that are relevant to your niche will show followers that you’re paying attention to what they say.
- Commenting on posts from accounts that are popular in your niche will show others that their content is valuable and worth sharing with others.
- Commenting on posts from accounts with a lot of followers shows them that there’s demand for what they have to offer. This may encourage them to continue posting great content.
Post content your audience wants to see
Posting content that your audience wants to see is a good way to grow your following on Instagram. However, if you’re posting too frequently or too infrequently, it could have the opposite effect and reduce engagement overall.
Use a consistent style for your photos and graphics
To grow your Instagram following, you need a consistent style for your photos and graphics. Consistency is key. If you change the way you’re posting regularly, people might get bored or lose interest in following your account.
Don’t be afraid to experiment with new things every now and then. You can always go back to something old if it doesn’t work out as well as expected. But don’t be afraid of failing either, that’s what makes us human.
Work with influencers in your niche
One of the best ways to grow your Instagram following is by working with influencers in your niche. Influencers are people with large followings, who have built up a rapport with their audience and are able to pass along that trust to their followers.
When you work with an influencer, it’s easier for them to reach out to their follower base and let them know about what you’re doing (or at least share some of the content or link out).
Influencers are also great for gaining exposure for brands. If someone already has a huge following on Instagram and likes what they see from yours, chances are good that he or she will share it.
Growing an Instagram following is an excellent way to market your brand online
Instagram is a visual platform. The pictures you post can be as simple or complex as you want, and they’ll still take advantage of the power of design and color.
Instagram is also a great way to engage with your audience. You can use it to share visually interesting content that’s relevant to them and help them understand what you do better than any other medium could do alone.
It’s not just for brands and businesses though, anyone who wants their brand image seen online can use Instagram as well. Whether it’s giving away free samples at events or promoting new products on social media, there are many ways that people can promote themselves through this platform.
The Instagram community is full of incredibly talented people who are eager to share their work with others. If you are looking to grow your social media presence, then this article should help you get started on the right foot.
We’ve shared some great tips for growing your Instagram following and provided links so that you can find more information about each one if needed. Remember that these actions will only work if they’re done consistently over time.