Saturday, June 15, 2024

    Best Email Marketing Tools to Grow Business in 2020

    email marketing tools

    Are you looking for the best email marketing tools to grow your business?

    Choosing the right email marketing strategy is a great challenge and selecting the right one will greatly impact the success of your business.

    In this article, we’ll look at the best email marketing tools for small to medium businesses.

    Why Email Marketing Services are Important?

    Email marketing is one of the most cost-effective marketing strategies according to the Direct Marketing Association.

    Email marketing is easy to manage, giving you complete control and allows you to directly contact your clients.

    But I want to let you know here while applying these services you should know about all the email marketing software. So, choose wisely according to your business goals.

    If you aren’t careful or aware of the marketing knowledge then you may have to pay much more money for advertising.

    What great email marketing tools to look for?

    Email Marketing Tools

    Perfect email marketing services allow you to create highly engaging email newsletters with less effort. 

    You can easily send bulk and targeted emails without a great deal of work. This is also known as marketing automation.

    If your target audiences are your local market, you might need to consider local marketing automation.

    Apart from that, your email marketing service makes things easy to manage your contact list; section users into classes and monitor the performance of your email marketing campaigns.

    Take a look into the Best Email Marketing Service Providers 

    email Marketing tools

    1. Drip

    Drip is a powerful enterprise email marketing platform for eCommerce bloggers, and digital marketers. It offers a varied selection of tools to make marketing automation, sales funnels, and customization simple.

    Drip allows you to easily add pop-ups/sign up forms to your site also capture more leads and reach more targeted clients in your email list to get more sales.

    Drip includes a live chat service, webinars, automation instruction, detailed courses, free guides and superb documentation.

    We utilize Drip for businesses and it also enables us to send bulk emails while connecting and participating with each customer on a personal level using their best eCommerce marketing automation.

    Those who are looking for an eCommerce platform then go with the Drip because it is the best email marketing applications for eCommerce sites and company owners who want more advanced features to maximize their advertising efforts.

    2. ConvertKit

    ConvertKit is a strong email marketing platform for professional bloggers, writers, and marketers. It’s exceedingly easy to use and exceptionally powerful.

    ConvertKit’s unique and enables you to easily offer content upgrades and incentives with email signup types. It also includes easy to handle auto-responders allowing you to send drip emails from their emailing service.

    ConvertKit provides email-based service and also have an extensive knowledge base with fantastic learning content.

    Together with ConvertKit, it is perfect to identify the readers into those who are interested and those who have already bought. This helps you to raise conversions with automatic emails that feel more personal. In terms of marketing, It can be known as targeted email marketing.

    3. Constant Contact

    Constant Contact is the largest and fastest-growing email marketing services on earth. It is easy to use and very friendly to use this email marketing services.

    You can easily manage your email lists, contacts, email templates, advertising calendar, and much more.

    In this, each account allows you to access simple tracking and reporting. Also, create social media sharing programs, free picture library, list segmentation, Facebook ads integration, and its a powerful eCommerce integration for Shopify shops.

    This account also includes strong features like email automation, drip campaigns, surveys & polls, coupons, online contributions and topic line A/B testing which helps you to send targeted emails to maximize your open rate.

    Constant Contact provides too much customer support with the live chat, telephone calls, email, community service, and provides lots of helpful resources.

    Aside from these, they also offer live seminars across the USA. It allows small business owners to learn the basics of email marketing and start using these steps to develop their business like a pro and covert it into the next level.

    4. SendinBlue

    SendinBlue is a complete SMS and email marketing software available for businesses. It is one of the fastest-growing email marketing platforms.

    It’s very simple to use and this tool is to create meaningful and thoroughly engaging mails. Their simple drag and drop email editor is perfect for beginners with don’t have that much experience in email marketing.

    It is a marketing automation tools that enable you to send transactional emails and create workflows for automatic followup emails. It also allows sending bulk emails using their AI calculations to ensure the best email deliverability.

    SendinBlue provides a completely free email marketing plan that lets you send around 300 emails every day, but Paid plans start from $25 per month. You might even include SMS to your account, but the pricing will be based on your shipping requirements.

    SendinBlue also offers a separate SMTP bulk email advertising service which you can use to power automatic or transactional emails from the WordPress site. 

    5. AWeber

    AWeber is one of the oldest and most popular email advertising providers in the world. It supplies a wide range of tools for small and medium-sized companies to manage their email marketing.

    It connects to many platforms including WordPress. You can get access to use Html, email templates, record management, autoresponders, and email tracking with detailed insights.

    6. GetResponse

    GetResponse is another most popular email marketing solution. It’s easy to use and perfect email marketing plan for small businesses.

    It includes some amazing advertising and marketing automation tools which allows you to create smart automated campaigns.

    GetResponse comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe monitoring, and autoresponders. It integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc..

    With their drag and drop builder, you can make campaigns, section contacts, and send any number of emails designed for specific groups. These tools help you make effective email campaigns to improve your gains.

    7. Mailchimp

    Mailchimp is one of the most popular email marketing services all over the world because they supply a forever free email advertising service program.

    Mailchimp comes with a simple drag-and-drop email builder, autoresponders, segmenting contacts into groups, and easy to do tracking for analytics. 

    If you’re using WordPress, then visit our ultimate guide to utilizing Mailchimp and WordPress for detailed directions.

    When it comes to marketing automation attributes, Mailchimp platform is quite limited compared to other suppliers. It is available to easily incorporate MailChimp with WordPress, Magento, Shopify, and several other platforms. 

    Mailchimp supports via email, live chat, and a large tutorials knowledge-base. 

    Wrap up

    There are so many choices for email marketing you want to be sure to select the perfect one. So choose wisely according to your business requirements. 

    If you’re dealing with small business, non-profit, or a new blogger in the market then we recommend using Continuous Contact. Their pricing is excellent, and their team supports very well and they will allow you to find success with email marketing straight away.

    If you operate an online shop / eCommerce site, then we recommend using Drip because it’s the best eCommerce email marketing software. 

    Shika Sharma
    Shika Sharma
    Shikha Sharma received a Master's degree in Computer science and now she is working as Content Marketing Strategist at Xtreem Solution, leading home workout apps development company. Her professional interest is focused on grabbing . She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves to read books and also crazy about photography, travelling, adventure trips and pastel rainbows.

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