Search engine rankings are important, but sometimes funneling cash into SEO campaigns doesn’t deliver the desired results.
Even if you can’t seem to drive traffic using SEO, that doesn’t mean you should throw in the towel. There are other ways to build an audience. Try one (or all) of these alternative strategies, and watch in amazement as your website traffic numbers increase before your eyes.
1. Start a Podcast
Podcasts have grown in popularity at an astonishing rate. In fact, about 155 million people listen to one each week.
Starting your own podcast may be a viable way to increase your website visibility. Even if you don’t know how to get started, using a Podcast Hosting platform will simplify the process of publishing new content each month.
There are podcasts for nearly every topic. Featuring well-known industry guests is a great way to make your podcast channel stand out.
No matter your niche, a podcast can help drive more website traffic.
2. Get on Social Media
Social media is so popular that it often rivals Google as a traffic source. Instagram alone has over 25 million business profiles. Creating a business profile on Facebook, Instagram, or Twitter is a great way to expand your audience.
Consumers are most likely to follow and engage with businesses that have an active presence on social media.
Post meaningful content, respond to comments, and encourage potential customers to check out deals on your website if you want to boost traffic.
3. Work with Others
Driving website traffic by yourself isn’t always easy. Sometimes it’s better to collaborate with others. Consider working with popular influencers who already have an established following.
A simple shout-out from an influencer could make your traffic numbers soar.
Of course, working with influencers doesn’t always come cheap. Some charge a set fee for a mention, but others will review your brand in exchange for free products.
Participating in giveaways with influencers can also help increase website traffic.
4. Get Behind the Camera
YouTube is becoming more popular than television. As a brand owner, it’s also a helpful tool for driving website traffic.
Starting a YouTube channel and uploading valuable content will boost brand visibility.
In order to succeed on YouTube, be sure to upload new videos on a regular basis. Contrary to popular belief, you don’t need fancy equipment.
Many successful channels record with nothing more than an iPhone and a ring light.
5. Take Advantage of Email Lists
Email remains the preferred form of correspondence for the majority of people. Growing an active email list will help generate more website traffic.
There are many ways to build this valuable list. For example, you can offer an incentive whenever someone signs up for your email list.
Consumers can’t resist money-saving deals and one-in-a-lifetime offers.
It’s also important to remember that personalized email campaigns have higher click-through rates than generic messages.
Watch Your Website Traffic Skyrocket
While SEO is a valuable tool for business owners, it’s still tough to land on the first page of Google search results. Those in highly competitive industries may end up spending a lot of money on marketing campaigns with minimal reward.
If SEO doesn’t work for you, there are other options to consider.
Starting a podcast, engaging on social media, teaming up with influencers, creating a YouTube channel, and growing an email list can all help drive website traffic.