Email marketing is the undisputed influential and powerful marketing medium with an overall higher ROI amongst other marketing channels. Email marketing is regarded as a powerful source of communication with their consumer base, especially for enterprises and businesses.
Customer retention should be a priority for every business. Using email marketing for customer retention is a great and effective way as it is quite hard to win new clients and keep your old ones motivated. Email marketing has several strategies and ideal retention tools to build trust and keep the relationships alive. For any business to succeed, it has to retain customers as acquiring a new customer is expensive than retaining an existing one. Hiring an email marketing firm can improve customer retention and lead to an effective channel for revenue generation. They adopt effective marketing plans to strengthen the relationship and develop a lasting impression.
Here are seven ingenious ways that every company can follow with the help of email marketing and increase the overall revenue –
1. Creating compelling content as part of the welcome email
An important process to retain our valuable customers is by purely focusing on building personal relationships with our customers. The welcome email plays an instrumental role in all nature of business. It lends a one-time opportunity to every brand to capitalise by introducing your brand to them and by inspiring customers with incentives to take action and thus contributing to the email campaigns.
It is also a good practice to give your business more exposure by offering some reward points, adding a live poll, and closing it, stressing your brand name. Just make sure to create compelling content beautifully crafted to let your prospects get connected with the brand’s approach and be a part of it.
2. Lower your cart abandonment rates with cart recovery emails
To lower the cart abandonment rates and retain your customers, you need to opt for recovery email campaigns by creating a compelling email that resonates with your customers. You will see that the shopping carts that were getting abandoned before completing a sale have potentially been reduced and have persuaded cart abandoners to complete their check out and increase your selling conversions. This success is impossible without a creative subject line with nice and clean content integrated with a clean, effective CTA s that sets the right expectations.
3. Motivate your customer relationships using post-purchase emails
The key to re-engaging your customers is by sending a regular email with your brand recognition. The content should be of customers’ interest and should have relevant and personalised info that has a significant value in their lives. You can even check through their past purchases and design content to influence their minds. Such re-engagement email campaigns can give scope to interact with your previous customers and help you not lose the connection with customers.
4. Target inactive customers with friendly reminders
One of the strategies in email marketing to target inactive customers is by sending them friendly reminders. This approach can make retaining your customers easier and keep them engaged and interested in your products and services. By initiating polls and surveys, you can take their feedback and improve customer health scores by engaging them with friendly reminders and thus stopping them from leaving your company.
5. Be transparent with your customers and show your human side.
To motivate your existing customers, you need to ensure your brand is transparent. By making your customers feel special, you need to show your human side at every interval. The interaction should ease naturally with personalised content that helps your customers associate with you on different levels. The emails should be treated as a gesture to share your brand feelings that serves clear call to actions and keep them interested in your company updates.
6. Send personalised messages to segmented groups.
Listing your customers in specific groups and segmented lists can help you avoid sending boring emails. By tracking customer actions and their preferences using good marketing automation tools, you can send relevant emails with high levels of personalisation. It can alleviate your customer experience and give them a slice of activities to connect with your brand.
7. Give customers more control and get their feedback.
Taking initiatives to get your customers to feedback with promotional emails can make your customers feel special and valued. Giving them this sense of control can help them set their preferences and go through your brand on an ongoing journey. Having immediate feedback from them can keep them engaged and, in return, improve your offerings too.
Bottom Line
By putting a little effort into these effective email marketing ways, we can build a loyal customer base and drive our customer acquisition to scale our business to a whole new level. We can achieve this dream by allocating time and resources by focusing on a good email marketing strategy and lend personalised customer-driven emails. This strategy will enable building relationships and helping to turn more customers into repeat buyers.
