There is a great collection of realistic, inspiring, and splendid books covering design along with product management testing.

You will read about the marketing of ready products that will help UX/UI designers become even more professional in their work.  They will tell you how to come up with a product, sketch and prototype your application or website, promote ideas to the fullest, enable design thinking, and win over your customers. Without a doubt, you will fall in love with these bestsellers. 

Top Books for the UX/UI Designer’s Bookshelf

If you wish to get the job of your dreams in a professional San Francisco design studio or just interested in understanding better the processes that lie behind digital product design, study these books. These recommendations from top professionals will keep you both entertained and motivated.

Designing Products People Love: How Great Designers Create Successful Products

A guide to creating products that will make consumers happy. Applied tips are replaced by historical humor,  the analysis of product frameworks, and solutions that were finished by “guest lectures”. This book offers over 30 interviews with distinguished designers.  

The Hook: How to Discuss Your Brand’s Unique Story In Order to Engage Customers, Increase Sales, and Achieve Amazing Success 

This is a fascinating story about how you can tie customers to yourself. You will analyze the method of the development of practices from customers, learn how to create the perfect products, and encourage buyers to return to them over and over – all without intrusive marketing or through expensive advertising. This book will introduce you to the tools of successful social media platforms – Pinterest, Twitter, and Instagram.

Decoded: The Science Behind Why We Buy

This book will change your ideas about marketing once and for all. Thanks to Phil Barden, a marketer with 25 years of experience, he offers a new approach to promotion and analyzes dozens of cases, the effectiveness of which is confirmed by scientific research. He also explains how to make people crave a product or service.

The Design of Everyday Things 

This is a legendary design guide for Donald Norman. Business Week called the author one of the most influential designers in the world. He generously shares principles that will help avoid problems and turn familiar things into products that bring pleasure and bring joy. Together, you will learn to notice absurd decisions and come up with excellent ones, analyze the topic of emotions, and their role in the design.

Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation

This book will help you understand the essence of the business, understand the needs of your customers, and solve their problems in a creative way. Tim Brown is the head of one of the most successful design companies in the world, shares the concept of design thinking, and proves its effectiveness with examples. Here you will see that design is too important today to leave to designers.

Pitching Ideas: Make People Fall in Love with Your Ideas

60 tricks and techniques for working on any innovative projects. Nine faculty members at the University of Sydney have studied design thinking for 15 years and then highlighted the best practices and included them in one book. No need to rack your brains when choosing an instrument: just grab it, do it, and enjoy the result.

  1. How To Be Creative Starting Right Now!

This is a great solution for those who can come up with great ideas but have no clue how to connect and fall in love with other people. You will learn how to systematically devise goals, unravel your ideas, and understand your colleagues and clients. This book will show how to implement creative projects and discover excellent tools and tips for the presentation. “Be Creative – Now!” is about how to break patterns, look at familiar things with a fresh outlook, and find a cool solution to any problem. Steve Rowling, a BBC journalist and trainer in creative thinking, has developed over 100 techniques and exercises for this. Each of them is a button that ignites new ideas within our brains. 

  1. Final Thoughts

There are times when even those who create products and constantly looking for ways into the hearts and minds of customers, lose all forms of inspiration. It happens to everyone at one time or another. During a time of crisis, if you are lucky, you can turn to colleagues for guidance. The books written by professionals contain many great tips and can show you that help is just around the corner. Be sure to choose any of the books from the list and keep an eye on new publications. The UX/UI designer who is always learning and never stops being curious about product design will surely achieve success. 

Robert Malcolm

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