Are you aiming for ideas to complete your office re-brand? If so, you’ll want to continue reading. Below, you will find some of the best tips to get started on re-branding your office successfully. For some ideas on what products can help you effectively re-brand your office, you can check out the links located towards the bottom.
Planning Your Office Rebrand
If you have an existing office or if you are looking at getting a new one, you want to ensure you are going through the planning stages beforehand. Planning out your office re-brand is key. The first thing you should be doing is getting input from some of the employees in your office. After all, you want to ensure you include them in the re-branding efforts to help with building and inclusive culture at work.
Figure out what they need and what’s most important to them. This can dictate the culture you foster in the workplace. You want a space that is optimized for your employees and workforce. You want to craft and foster a good atmosphere throughout. You want to get input from the entire team so you can get insight into what you should be including in the new re-brand and how to effectively re-brand it to accurately reflect your company.
Get Inspiration From The Location
You can always allow the location of your new office to inspire the re-branding of it. For instance, if you are located in a very wooded area, you could always use that as inspiration when you are outfitting the office and styling it. You can also allow the history of the location your office is located in to inspire it.
For instance, a client of ours is located in Bristol and they had us design and produce a very large printed canvas that incorporated the traditions, architecture, and even the scenery found in Bristol. The canvas that we made was then used in their reception area. This is something that can be easily done at any location no matter what city or town your office is located in.
Both Employee and Client Areas
It’s a good idea to try to design both of these areas differently. You want the client area to focus more on your brand. Try to get the branding right from a client perspective. You want to focus more on your product and/or services. Whereas, in the employee area, you want to focus much more on comfort and motivation.
Try to incorporate more comfortable workspaces and areas for your employees to get some rest during breaks. You want them to have an environment that they enjoy working in. You also want them to be highly motivated at work. Adding motivational quotes via wall vinyls is never a bad idea.
Center On Your Brand
Your office re-brand needs to focus on your brand. You need to tell a story with your re-brand. It doesn’t matter what industry you are operating in, you want your decor and your re-brand to tell a story about it. By focusing more on your brand, you can get a lot more inspiration and find ways to tell a story with the decor.
Focus On Practicality Too
While you always want your re-brand to look good, it’s not going to be an effective re-brand if the office doesn’t make sense. You need the re-branding to make sense from a practicality standpoint. If your office doesn’t function well, it’s going to do your business no good. Think about what your employees will need throughout the workday.
If you require private meeting areas, you’ll want to include that in your re-brand. You need to take these things into account when re-branding. While open-plan offices can look great and encourage collaborative efforts, you also need to integrate certain things into your re-brand based on function alone.
Don’t Try To Get Too Flashy
It’s best to avoid going above and beyond when it comes to adding flashy decor. If you aren’t trying to portray that type of image, you should avoid it. For instance, if you are a non-profit, you don’t want to look like you are wasting donations with expensive and unnecessary decor.
You need your office re-brand to accurately reflect your company, brand, and image. You need it to showcase what’s important to your brand. There is a very fine line between having a modern and exciting re-brand to being utterly wasteful.
