Nowadays, search engine optimization or SEO has become extremely important for anyone trying to make it big online. But even if you don’t have any experience with SEO, it is quite easy to get started with these five simple tips.
#1 Build Your Skills
The first thing – and quite an obvious one – that you must do is build your skills. This includes your SEO skills, writing skills, analytical skills, and perhaps even development skills. If you can gain and develop at least some of these, you will be able to build a base for what you will do with your SEO knowledge afterward.
One way to start learning SEO is by enrolling in relevant online courses. You might even find courses that can give you a certificate at the end. If you get a certificate, you will be able to prove your knowledge and skills which will help you find clients later on because your reputation will be already significantly better than it would be if you didn’t have any proof.
Try to master all the different kinds of skills listed above because all of them will be useful – not just the SEO skills. For instance, writing skills will help you incorporate your SEO knowledge into the content you create. By combining them, you will be able to write great articles while also using the necessary target keywords in them.
Analytical skills, on the other hand, will be necessary for analyzing what kind of impact your SEO efforts had after a certain period of time and how you can improve what you are doing to become better.
#2 Learn How to Use SEO Tools
Another crucial aspect of getting into search engine optimization is learning how to use the necessary SEO tools that will assist you in your SEO-related operations and actions. Learning how to use SEO tools will also help you understand how things work on a more detailed level which will let you improve your strategy.
In addition to that, using SEO tools will make your life way easier and will help you get more time to focus on important things (the next step will talk about getting additional time in more detail). Like getting educated on SEO, understanding how SEO tools work will also improve your reputation in the eyes of your potential clients.
Of course, it’s better to start with SEO tools that are more user-friendly and will be perfect for beginners. Here are some of them:
- SEMrush: One of the most recommended tools currently available on the market, SEMrush includes such features as keyword research, PPC campaigns, link building, competitor analysis, and others.
- Yoast SEO: Another very popular tool, Yoast SEO is more known as a plugin for websites and blogs that can help you get started with SEO by getting practical with it.
- Chrome Developer Tools: Chrome has a set of developer tools built into the browser that can be used in different ways, but the best feature is probably inspecting the HTML code of a page.
- Google Analytics: Lastly, Google Analytics is one of the most accessible tools for SEO that can help you analyze the various aspects of your website or blog.
#3 Outsource Part of Your Tasks
Speaking of getting more time, outsourcing part of your tasks will allow you to redirect your time and efforts to more important tasks. Of course, this is a very important decision and will require you to sort out which tasks can be outsourced and which can’t be, but it is necessary if you want to eventually expand your SEO procedures and get more clients.
For example, if you will be creating articles or blog posts, you will need to find a good writer or several writers that will be doing part of your job. You can find a great writer at a reasonable price by using a review website like Online Writers Rating. Alternatively, you can hire an editor who will proofread and edit your content.
However, before starting to outsource your tasks, it is better to first get some experience with what you will be doing onwards. It’s all up to you to decide when you start outsourcing, but it will probably be a logical step in the development and evolution of your SEO job.
#4 Get Some Experience
This may seem like a weird tip considering that getting experience is only possible after getting clients, but it actually makes sense after you think about it. You can start by doing something for yourself which will give you a platform to build your SEO knowledge on before moving on to high-profile clients.
One of the reasons why getting experience early on is important is that it will improve your reputation in the eyes of potential clients. The situation is kind of similar to what you get when you are graduating from college or university. Employers want graduates to have experience even though their main focus was studying.
#5 Start Getting Clients
Last but not least, after you have mastered some skills, learned how to use SEO tools, and practiced a little, you will need to start getting clients. It is definitely easier said than done, but this is what all of your efforts have been leading up to, so you need to be ready to take some risks to get your first customers (and perhaps some risks later on).
Find freelance platforms like Fiverr or Upwork and register there to get connected with clients. You can also join relevant Facebook groups where you can offer your services. It will be difficult to get your first clients, but once you start, you will experience a snowball effect when your customers will add up and you will get more and more clients and experience.
All in all, following these five simple steps can easily help you to get into search engine optimization with zero experience. Just follow this plan and you will be on your way to understanding SEO better and using it to your benefit.