Let’s begin this WordTracker Keyword Research Review 2016 by understanding the importance of keyword research for your online business. Keyword research is a critical component of developing a powerful content strategy, creating highly targeted pay per click advertising campaigns and making the most of the search engine optimization.
For years, Google’s keyword research tool, the Google Keyword Planner was sufficient for most purposes. It was available for free and could do research on both popular and not so popular keyword phrases. It also gave very useful information on the popularity if certain keywords, the competition for them and have ideas on the different variations of the same phrase.
The Google Keyword Planner was closely linked to AdWords and helped people plan their AdWords campaigns better. It also worked well for other types of keyword research. However, Google took a decision a few years ago to integrate the tool more closely with AdWords – which means in order to use Google’s keyword research tool, you need to log in to your AdWords account.
So, unless you want to do very basic research, the Google Keyword Planner won’t be useful to you if you don’t have an AdWords account. That’s why most internet marketers use alternatives that can help them do keyword research more effectively. We have found the WordTracker keyword research tool to be one of the best alternatives to the Google Keyword Planner.
WordTracker is the original keyword research tool which has been around for years now, and offers a host of flexible search options, along with a comprehensive database of 300 million terms. It produces a list of targeted niche keywords, reveals everything you need to know about the competition for them and tells you how many times each of the terms has been searched for in the last 48 hours.
WordTracker is easy to use and has a simple design. It allows users to quickly find what they are looking for. It can be used for both organic search and pay per click campaigns with great effect.
WordTracker has a special feature called KeyWord Universe, which allows you to do a lateral search using its database – which consists of two meta search engines called Dogpile and Metacrawler. The two meta search engines have over 300 million search terms, and are ideally suited to anyone looking to do keyword research.
The Keyword Universe scours the web and looks for the right meta keywords and description tags from related websites. Once it does a complete compilation of the related terms, it allows users to dig deeper into the results to see how many times the search term appears in the WordTracker database. On the basis of this information, WordTracker is able to predict the total number of searches performed with the keyword on all search engines over the next 24 hours.
Using the “Top 1000 Long Term Report” you can find out what people are searching for over the past 2 or 3 months. There is a “Short Term Report” which tells you what people have been searching for in the last 48 hours. These reports are very useful as they help you spot the latest trends on the internet, so that you can latch on to them.
The KeyCompete feature is very useful to advanced users of pay per click advertising, as it provides them with more long tail results besides revealing the keyword lists used by their competitors.
WordTracker is one of the easiest keyword research tools to use and very effective. It helps you build a solid foundation for your SEO campaigns, as well as to craft highly sophisticated PPC campaigns.
WordTracker comes with a free version with limited features. Serious internet marketers should go for a paid subscription of the software. A one-week subscription of WordTracker costs $30, a one-month subscription $59 and a one-year subscription costs $299.
Raghav Hegde, Bangalore
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