The online retail market is growing at an astonishing pace and there are exceptional success stories popping up every now and then. In such a scenario, investing in online marketing is a priority you simply cannot ignore.
With customers having so many choices online, it is important to design your web store that stands out in the crowd. You often think in the traditional way thinking that an awesome product coupled with great customer service is all you need to go all the way.
However, if you are looking to take your business to full potential, then you need to invest in the latest currency of digital success – design. It’s simple – if you still have an outdated website with poor design your credibility is sure to take a beating, which inevitably will hit your sales.
The modern consumer has very high expectations and is often less forgiving if your site does not impress immediately. So, if you are serious about striving it hard in the competition, try implementing the below-given designing trends of the eCommerce industry.
- Responsive Design
Responsive design for any online store is a given and often considered a prerequisite. It is important to have a web design that would not only be mobile friendly but is compatible with all types of device displays. Apart from laptops and mobiles, there is an increasing trend of browsing as well as shopping on high-resolution devices like HD TV.
- Flat Design
The material design is hailed as the new design stat and is fast conquering new heights of popularity. It is fast turning out a standard for both modern websites, especially for mobile applications. However, flat designs are like old wine. They are still very popular becoming more refined to meet the ever-growing demand of modern customers.
- Material Design
Material design is the new pop star in the designing world. It’s a whole new designing philosophy, which saw its debut with Google blossom and in the course of time has become quite structured both for designers as well as users. It can be a real game changer for your website.
Though material design seems highly minimalistic designs, but it uses the concepts of depth and movement as well as shadow effect. This gives them the window to create beautiful interfaces offering more clean website designs to the end user.
- Card-Like Layouts
The first impression is the last impression and card-like layout is one of the most popular e commerce design patterns. This type of website design helps to organize different products and topics that are pleasing to the eyes. However, the biggest draw is such a layout is highly responsive.
- Common Ui Design Patterns
While having a standard interface is not bad but it’s not great too. Today’s customers have to face hundreds of interfaces on a daily basis and that too on multiple devices. Therefore, it’s important now to puzzle or overwhelm users with a new interface every time.
This has motivated many designers to settle on a common interface design pattern. Such website designing pattern gives a clear glimpse to users and helps improve website navigation and shopping experience.
- Motion Animation
If you are aiming to incorporate the coolest trend in ecommerce website design industry, motion animation can be your pick. This design pattern helps to demonstrate products with the help of animation grants, thus, giving customers an emotional and highly enriching shopping experience. Such layout can be highly successful in industries where transactions are often highly emotional like jewelery or fashion.
- High-Spirited Product Search
- Long Scroll
It’s a trend for a long time and most customers are accustomed to long scrolls. The technique works well, that uses storytelling as a tool and guides customers for further interactions.
- Images Sell
It’s not the text but the images that sell. It’s a simple concept – with the modern users bombarded with high quantity of information, they pay more attention to pictures as they lack the time to read. Therefore, pictures are a determining factor for purchase when customers browse through websites. Again, this is a key factor for e commerce stores.
- Video Background
Though video backgrounds and large pictures are a modern e commerce designing trend that became popular in 2015, but still many prefer it as it helps in storytelling and attracting the attention of visitors.
To stand out in the stiff competition of online retail marketing, website design is a key component and an area which simply cannot be ignored. However, there are many professional web designing companies who have years of experience and can help you in your endeavor to use your website to it’s highest potential.
Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Design company in California. He is an expert in Web & Mobile Development and Internet Marketing with 26 years of experience. Sudeep also loves to golf and play basketball.
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