Everyone makes it sound like marketing on Twitter is duck soup. And as a marketer, you may have thought it was, only to realize later that there’s a lot more to it. Simply your tweets are not going to get you tons of followers or engagement, much less potential customers.
So, what could make your Twitter marketing campaigns so lackluster?
It’s not the tools you use and perhaps not even “specialized” skills required. More often than not, these are basic mistakes that are driving traffic away, rather than to your Twitter campaigns. The following are those five most basic mistakes you need to avoid.
Promoting your products: Wait? Did you read it right? Yes, you did. The act of “promoting” your products on Twitter, or any social media channel for that matter, is a big no-no. So if you’re tagging your product pictures with hashtags such as “Buy this”, you’re making a huge mistake.Instead of saying “buy this product”, say something like “Check out these cool [products] I’ve been using every day!”. That should earn a lot more engagement than the promotional stuff every social media user frowns upon. Here’s a great guide on the most popular words on Twitter.
Being too brand-centric: Twitter may seem like the best place for your lead-building strategy, but focusing too much on building leadsis not to way to go on social media platforms such as Twitter. It’s okay to sell, but not over-sell. The Twitter community prefers content such as news, useful information,marketing dissertation help,or helpful blog posts. Today brands are starting to realize this fact and enhancing their social marketing campaigns with the help of third-party content. They’re coming up with new ways to build a rapport with their communities instead of just selling or driving traffic.
Making Tweets too long: This one may have confused you as well. Tweets are enough already aren’t they? Well, according to a research by Track Social, a tweet with only a 100 characters is the sweet spot for Twitter users. Anything below or above that get less engagement. Keep ‘em short!
Not using Photos and Videos: Did you know that visual content can double your engagement?? Well if you did and you weren’t using this type of content, you’ve spotted one major mistake. Include rich media such as attention grabbing images and inspirational videos and you’re likely to more than double Don’t believe us? Give it a try!
Not Being Consistent: Consistency is the key—says the social media marketing expert—like, a million times! Yet still so many brands fail to be consistent! There are two sides to consistency and they both important. First of all, consistency could refer to regularity of your posts. Rule of thumb: two to three times a day—without breaks or irregularities. If you have to, use a scheduling tool such as Buffer to ensure this consistency. But there’s also a different kind of consistency which refers to the consistency of your message. Avoid going off-topic and posting random things that are in no way related to your niche. Always keep your “target” audience in mind.
Finally, don’t forget to interact with your audience! If your audience cares enough to mentionor re-tweet, don’t that for granted by ignoring it! Respond to your mentions, thank your re-tweeters, and make an effort to engage whenever possible. This may become a little difficult when your audience grows large, but there’s no reason not to respond personally every once in a while. Make your followers feel valued—and soon enough they’ve find a way to value your offerings as well!
Ashley Sanford works as a research analyst. She also works as a part-time QA at an online startup. When not working, she enjoys writing blogs, writing short-stories and fiction.