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Home » Marketing » Tools Of The Trade – 7 SEO Tools That Will Make Your Life Easier
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Tools Of The Trade – 7 SEO Tools That Will Make Your Life Easier

With countless applications and tools swarming the market every year, it can be difficult to choose the best ones for your SEO efforts. The choices do matter, and understanding this immense landscape is what can make or break your website. There are many new trends like mobile optimization that are on the roll, bringing forth new challenges.

The goal of SEOs is to create a content that is relevant to the search terms and aligned with the customer’s behavior.  There is no better way to increase online visibility and monitor your progress in search rankings than adding killer SEO tools to your arsenal.

SEO Spider

Coming with a free or paid license, this program allows users to crawl any website’s images, codes, and links.  It is possible to collect robust data on meta tags, redirects, headers, anchor text, and many more. That way you can put together a list of all internal pages and establish an XML sitemap, which is indispensable for a digital marketing strategy.

SEO spider can also find broken links, bad tags, and other issues, making it a must-have site audit tool. Even the free version has solid features and makes putting the focus on the data effortless.

SEMrush

How would you like to acquire data keyword ranks and see predicted organic traffic for any website? Well, this piece of software is perfect for competitor analysis, but also position tracking, site audits and advertising insight.

Many SEOs use it to make sure their optimization is on the right track and that good opportunities are not missed. A dashboard is intuitive, and overview reports are easy to read, which is an advantage over the competition. There are few other tools that provide such great statistical data and bring added value to your website.

Dibz

This is an upcoming link building tool which simplifies the whole prospecting process and saves you precious time. You will be able to structure your account to match your preferences and get the live preview of potential links for your website.

This excellent instrument helps SEOs and other users determine the quality of link prospects in an instant, and see whether they satisfy defined standards and guidelines. You can also filter out the sites containing spam and focus only on good opportunities for establishing links and boosting your rankings.

BuzzSumo

Some might not consider this an SEO tool, but rather a social media one. Still, with the content marketing embedded into SEO campaigns, evidence suggests otherwise. BuzzSumo is of great help when searching for content ideas, whether it is a visual, social or a blog post. It also assists you in crafting appealing titles and coming up with relevant keywords.

The real meat of this tool is the opportunity to engage in creating custom content analysis reports that will please even data junkies. A Content Alert
feature is another special treat because it sends you a notification whenever someone uses a certain keyword.
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Moz

If you want to conduct both the basic and advanced keyword research, than Moz is tailored to your needs. Apart from the huge collection of research instruments, it also has an SEO keyword generator.  The benefits do not end here, as Moz is also used for competitive analysis, making customized reports and boosting other SEO tactics.

A plethora of options is also a double-edged sword, as beginners might feel overwhelmed. But, there are some excellent
Moz tutorials that can help you tackle these problems. After all, this killer software is a complete toolkit that will do the SEO legwork for you.

Searchmetrics Suite

This one is a search analytics platform that will likely become your favorite SEO assistant. The central dashboard accommodates several different options for research, ROI calculations and analytics reports. Users can choose to do the research based on multiple factors such as regions, search domains or engines.

Searchmetrics equips you with everything needed to monitor the natural ranking trends and top search terms. Furthermore, it accesses the optimization of topic clusters, content, and information architecture on a website.

Advanced Web Ranking

Who does not need a large selection of optimization tools that cover nearly every aspect of the SEO in one package? This platform presents data in a way that is not only visually appealing but also understandable. Moreover, it draws information from Google databases in order to identify the keywords that can help you achieve your SEO goals. By automating some routine, repetitious tasks, it saves a great deal of time for SEOs and makes their life easier. This enhances your optimization campaign and drives more internet traffic your way.

In the end, what you need is to gauge the needs of your website, your current SERP position and choose the tools that will streamline your SEO campaign in the most efficient way. What are tools if not the means of simplifying and speeding up a certain job? Such is the case with SEO as well.

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Marcus Jensen

Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.
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