The concept of email marketing is very simple to understand. Nevertheless, it’s the process of determining whether it is right for your business or not than can be significantly complicated. Why is that? Well, it’s mainly because you have to think about a number of different factors before making your decision. For instance, you need to consider your target audience and their propensity to use the Internet. Moreover, you need to think about how you can effectively convey your message in an email. The thing you want to avoid from happening is when recipients label your email as a spam message. All of these factors are important that’s why you need tips on email marketing to help you determine whether email marketing is right for your business or not.
When trying to create your email marketing strategy, ask yourself if it would be possible for you to explain your product or service in an email. Customers would want to know more about products before they even buy. If you’re email doesn’t contain the information they likely want to read, customers won’t understand why they should even bother to pay for your products. One of the best email marketing tips you could ever follow is to convince your potential customers of the need for the products and services your offer and not to make them feel more confused.
Moreover, if you don’t want your emails to go straight to your recipient’s spam folder, pay attention to what you write on the subject line. You should use appropriate wordings and make sure they catch the attention of the recipients. This is crucial because many studies show that email users make it a point to delete any uninteresting email messages in their inbox without even reading them. This problem can easily be avoided if you can come up with creative subject lines that will prompt a reader to open your message. Regardless how attractive your content is, it will never achieve its purpose if the email goes straight to the deleted files in an instant.
So how can you ensure the best “open rate” for your emails? “Open rate” obviously refers to the rate in which recipients actually open/read the emails they receive from you. The most logically conducive goal is to double your email open rate. How? Here are a few tips:
- Try to come up with an ideal customer persona.
While it’s true that each email you write could appeal to different types of customers, it isn’t always the case. Hence, it would be a good idea for you to scrutinize you client profiles based on the open rates or click-through rates. It would make it easier for you to zero in on a specific type of customer based on those success rates, and from there, you need to place yourself in the shoes of the customer type you zeroed in. Think about your email content from their point-of-view. That will help you create the best email marketing campaign that would reap tremendous results.
- Address your customers aptly.
Yes, you send the same email to all of the names in your contact list. Nevertheless, you could try to compose the email in such a way that the recipient feels you’re talking to him and only to him. Avoid using terms like “all of you” or “most of you”. Instead, when writing the email, imagine that you’re addressing your ideal customer, the one you conjured in item number one. Believe it or not, your recipient would feel that you’re trying to make a connection with him if you compose your emails that way.
- Get straight to the point.
Pleasantries are always good, but you need to limit them. Sometimes, in your efforts to appeal to your recipients, you might end up beating around the bush. Stop doing that. After a courteous opening, lay out the purpose of your email and make sure the recipient clearly sees what’s in it for him. Simply put, don’t waste your recipient’s time by getting straight to the point and clearly stating how they can benefit from your letter.
- Be consistent.
If you send out regular emails, make sure to send them out on the same day and time every week. You also need to be consistent with the format of your emails.
- Be mobile-friendly.
People spend more time on their smartphones and tablets than in front of their computers. Hence, you need to make your emails mobile-friendly, so your customers can appreciate the content no matter what gadget they use to view them.
These are but a few of the tips you can follow to ensure that you’re treading the right path with email marketing. Heeding these suggestions will surely be good for your business and you will experience the huge difference in no time.
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