When you start an online business of your own, one of the first things you’ll need to do is to select the right E-commerce Shopping Cart system. Various e-commerce platforms have come out with different shopping cart solutions, each with their own specific advantages. This is important for two reasons – to help achieve more with less time and within deadlines, and also to enhance customer satisfaction.
However, it is a fact that a vast percentage of shopping cart transactions are abandoned midway, just before the checkout. The main reasons for this, according to a survey of buyers conducted by Global Millennia Marketing are,
– The checkout processes are far too long (44%)
– The checkout process is far too confusing (27%)
A smart and technologically savvy e-commerce shopping cart solution helps you to considerably reduce this abandonment rate.
What Does the Average Consumer Look For in a Shopping Cart System?
When buying from an online business, the average consumer is primarily interested in the safety aspect of it all. Does the online business offer any guarantees that any transaction with it would not be fraught with any sort of frauds or risks of any kind? Your business should constantly reassure your customers of this. Also, in order to rise above their competition, e-commerce retailers shall need to make doubly sure of anticipating as well as addressing, all of the concerns, requirements and demands of their buyers. In all these cases, selecting and implementing the perfect shopping cart system, helps considerably.
Here are some of the things you should expect in the Best E-commerce Shopping Cart System 2016…
Multiple Payment Gateways
The best e-commerce shopping cart solutions make it possible for you to accept credit card payments and utilize some of the very best integrated gateways such as PayPal and Google Checkout. These systems ensure that your order data as well as your credit card information are kept safe from possible theft or misuse, making doubly certain that neither you, nor your customers shall need to be concerned about possible frauds or privacy risks of any sort. It would also help considerably if you would select a platform that is Level 1 PCI Compliant, to ensure extremely secure credit card transactions.
A User-Friendly Customer Checkout
Shopping online is both a lot of fun and a great convenience for many consumers. As an e-commerce entrepreneur, it is your responsibility to ensure the best kind of shopping experience to the consumers who buy from your website – so that they shop with ease, without being hassled, and do so in a very relaxed frame of mind. That’s why it is essential to select the most secure e-commerce shopping cart systems. Shopify, for instance, would be a good choice. The reason online shopping has become so popular is that it enables the consumers to buy what they need with just a few clicks here, and a few clicks there, and in very little time. A completely trouble free shopping cart system such as the Automatica, which makes online shopping quick and easy, also comes highly recommended.
Incorporating a 128-bit SSL certificate into your e-commerce shopping cart solution makes a big difference to your online business. The SSL certificate guarantees very safe transactions, making it possible for you to take advantage of the best encryption methods that are used by some of the biggest banks in the world.
Multiple Taxation, Alternative Shipping Rates, Languages and Currencies
The best e-commerce platforms have the most effective and highly reliable shopping cart systems, which makes it possible for businesses to target a wider, worldwide customer base. Every time a customer places an order, these systems make all the necessary currency calculations, so that you don’t have to. These systems also make more complex calculations involving the various state taxes levied. Moreover, they come in several languages, so that you may select the one that you are most comfortable with. They also take into consideration various shipping rate alternatives, depending on price, location and the weight of the merchandise – and select the one that is optimal for your needs.
Selecting the perfect e-commerce platform for your online business is absolutely critical to ensure its sustained success and profitability. Top notch solutions such as the Shopify, make all the difference to your business; they offer an effective and convenient way for the shoppers to make their purchases, and they make all transactions completely risk free and safe.
Raghav Hegde, Bangalore
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