In this generation of internet marketing, the importance of SEO (search engine optimization) has increased exponentially. This dominance of SEO has prompted many to treat this process with undue caution and phobia. In fact, you just need to follow certain simple rules laid down by different search engines to make this process work smoothly.
Towards the beginning of this process on internet marketing, ranking of websites was simple as the parameters set were easy to follow. Simple parameters had their share of disadvantages and the number of spam sites began to increase by leaps and bounds. Websites without genuine content and only with overstuffed keywords flooded the internet, and the genuine companies started suffering. To keep worthless websites and spam links under check Google introduced Panda and Penguin. Both these updates are famous for imposing harsh penalties on contents that are harmful.
Significance of Panda
Panda was introduced by Google in 2011 with the purpose of wiping out low quality content from World Wide Web. Prior to introduction of Panda, Google ranked web pages based on high volume content and not in accordance with quality. Hence, content creators started stuffing keywords into contents unnecessarily. Large volume content coupled with excess keyword usage became a norm for Internet contents. With this the actually well written pages started suffering and reduced to second or third category.
Panda has stopped this process of optimization and has ensured that websites with low quality content do not furnish in SERP (search engine result pages). Panda in its first update removed 11 percent of search results, which gradually reduced in its subsequent editions. The success of Panda played a positive role in reducing the number of content organizations and instead helped companies that put up genuine good quality content on Internet. In its much later version, Panda 4.1, this application’s impacting result varied between 3 – 5% of search enquiries.
Here it needs to be said that though Panda’s primary objective was removal of bad content from World Wide Web, it was instrumental in promoting medium and small websites famous for their high quality writings. This encouraged the lesser known companies to compete successfully against the more powerful and established websites. Competing against large websites, even at a local level could be tough. However, with Panda’s presence these small and medium scale organizations otherwise famous for producing high quality web pages stand a strong chance of promoting themselves.
Working of Panda
Creating longer contents – The current trend is to create long contents. These add value to websites as readers are engaged for longer time prompting more interaction. Longer contents have also been found to generate more visitors’ traffic thereby increasing ROI (return on investment) factor.
Penalising bad-user experience – Bad user experience is penalised by Panda. If any content is found uninformative or un-engaging it suggests immediate action by Panda through its removal.
Stale content – Content that fails to create any interest among readers is summarily removed by Panda.
Keyword stuffing – There are contents that are still stuffed with keywords. Though contents with keyword stuffing are removed outright, instances do arise from time to time.
Plagiarism – This is a perennial issue with websites, and efforts of Google or Panda in penalizing these still remain.
Ways to avoid Panda
Content is king
The conventional method still holds relevance even to this date. Good quality content is still respected by search engines and Panda. Attempt should be made to create contents that are original, interesting, and informative. A highly researched content is expected to draw in high volume of readers and offers a creditable user experience. Interest is generated if contents are based on trendy topics. These would not only attract regular visitors but even new visitors.
To make content interesting it is desirable to be integrated with pictures, images, or graphical representations. An illustrative writing is natural to convince readers more easily and convincingly. To substantiate content, inclusion of relevant links is of great assistance. Relevant links always improve the quality of a web page.
Formatting is an area of neglect and should be given due importance. A well laid out web page is reader friendly and has a potential of generating more visitors’ traffic. Use of sub headings and bulleted points are advisable for making a content look nattier and arranged.
Lastly, revising content thoroughly before being uploaded is another prerogative. Many times a mistake is revealed while revising a matter. Spelling and grammatical mistakes are not acceptable to search engines or readers.
Select perennially interesting topics
There are certain topics that perennially generate interest among readers. It is a good idea to write on topics that could be used as reference material. Creating contents on using gadgets have high visitors’ traffic. Also descriptions on performing any task like removing stains from clothes, fixing a punctured car tire attract considerable number of readers.
Have an eye on keyword density
Keyword stuffing should be avoided under all circumstances. Keywords should be distributed evenly throughout the content so that their usage does not look deliberate but natural. Keyword stuffing would naturally lead to content rejection by Panda.
Stick to a topic
Your topic must not be digressing from a central theme. Content must be focussed so that readers are tempted to go though it completely. Using comprehensible words and language does the trick of keeping readers engaged to your writing.
Penguin, another tool of Google is specifically used for removing spam links used in web pages. Linking organizations and unusual link creation strategies are the target of Penguin. There are linking companies who provide unnatural or repetitive links to a web page. Link creation should be a natural process and any good quality content would be capable of drawing in natural links. The key to creating natural links is to have an authentic well researched content that has the potential of generating sufficient interest among readers. Such contents are capable of drawing natural links.
Reputed web development companies are capable of creating web pages as per the requirement of Google and its SEO techniques. This is important since the effort and resource spent on creating web pages and websites should not go to waste.
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