The mobile market is growing bigger and better with every passing year. In 2016, businesses are positioning their brands to mobile users. The majority of the people today use mobile devices as a primary tool to use online resources and this is why the mobile market has become a center of branding activities.
There are two ways you can grab the attention of your mobile customers: (1) mobile app and (2) mobile website. While both of these methods have their share of pros and cons, you have to be very careful when it comes to choosing one for the other.
However, if you lack insights into this matter, you need to take into account the following differences between the two prior to making a decision:
- Research And Engagement
In terms of proliferation, mobile browsers have a far better reach than mobile apps. But when it comes to engagement, apps outdo the websites. CEM4Mobile sampled over 56 million impressions in order to review the difference between the two sources of mobile traffic.
According to the websites, mobile website users significantly outweigh the results of mobile apps. The latter holds over 2.4 more times the impressions on average. So you can see that mobile website is a better option in terms of reach.
Connectivity is one of the most apparent differences between mobile sites and mobile apps. A mobile website requires online connectivity for users, whereas a mobile app can work even when you are offline which makes it a more viable option than a mobile website.
When dealing with websites, all you have to do is enter the address in the browser and your desired information is in front of you. However, you need to download an app in order to make use of it. The information processing and downloading take plenty of time which turns off the users.
- User Traffic
According to the data compiled by comScore and Nielsen, websites are the leading source of online traffic. The Majority of this trend is associated with ease of usage. Unlike an app, you only have to wait for a few seconds to get into working on a website, making it a prevalent source of information for the users.
In order to update apps, you must have access to the internet, download it and then install it. But this is not the case with websites as it is far more flexible because you only quickly update a post once and make it readily make it available to the users.
- Usage of Content
Content is the leading factor when it comes to deciding on a mobile website or mobile app. It is only the matter of how users are going to interact with you on mobile devices. To be fair, there is no clear-cut winner in this as both have their pros and cons.
If you have an internet connection, you can access a website regardless of the device that you use. On the other hand, a native app is not as flexible as each device has a different version of the app. QR Codes, NFC, and SMS have further made it easier to open a website on any mobile device.
- 9. User Interface
Both the mobile app and mobile site have a different user interface. For mobile websites, the user interface is static and navigational. It can be used with a click of the mouse. Apps, on the other hand, are more interactive and intuitive. So in terms of usability, the mobile app takes the lead.
It is pretty easier to share a mobile website URL between with help of a simple link. You can do this simply with a text message, email or social media post. You can also share the links with the hard copy. However, you cannot enjoy these perks with a mobile app.
- 11. Lifecycle
According to research, the average shelf-life for an app is pretty short is just about 30 days. Unless it is something like a Snapchat, WhatsApp or Viber, it is likely to lose its popularity over a period of few days.
On the other hand, a website is contingent upon the visitors. As visitors come to your website more frequently, you will be able to roll in money from your online business.
- Time usage
It is pretty much of a no-brainer in knowing how much time users spend on a mobile app than a mobile browser. The data from Alexa and comScore, confirms this. It says that mobile apps have a higher share of the time than what users spend on the mobile website.
In this article, I have made a balanced case of both the mobile app and mobile website for your online business. Based on your preferences, you can use any of the two that befits your needs.
Author Bio: Jessica Barden works as a marketing strategist for an essay writing service. She mentors the company regarding different facets of online marketing. She is also a pro blogger who takes pleasure in writing about online marketing trends, content strategy and social media marketing.