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Home » Marketing » Marketing Your Crowdfunding Campaign by Target Audience

Marketing Your Crowdfunding Campaign by Target Audience

There are many ways to effectively market your crowdfunding campaign is featured here on geekersmagazine.com.

Marketing Your Crowdfunding Campaign by Target Audience

Having an informative marketing strategy in place is of critical importance, considering the lack of information that has recently been leaving investors with little to work with when they are evaluating whether to take a stake in the business.

However, different audiences need to be targeted and informed in different ways. There are three broad groups that should be integrally involved in your marketing strategy: close relations, similar stakeholders, and social media followings.

Here, I will cover the basics on what to keep in mind when marketing your crowdfunding campaign as per these various target audiences.

Close relations:

This group would consist of family and friends, and others you might have some sort of personal relationship with.

Obviously, when approaching these people, you would do it in a different manner as opposed to how you would approach a stranger.  Within your close relations, you will have to divide potential funders into further sub-groups.

Your closest friends and family will probably already know about your initiative, as opposed to colleagues or business contacts who may be aware of it but don’t know the nitty-gritty’s.

What’s important to remember when outreaching any group is that your outreach should be personal and genuine. No one likes to be approached after years of no-contact, with a request to donate money. Outreach your connections in advance, giving yourself enough time to reconnect before introducing your campaign.

No one likes to be approached after years of no-contact, with a request to donate money. Outreach your connections in advance, giving yourself enough time to reconnect before introducing your crowdfunding campaign.

Similar Stakeholders:

The similar stakeholders group is one that will be integral to the success of your crowdfunding campaign.

This groups includes people, organizations, and/or communities that would relate to your project. For example, if you are creating an app to research scuba diving conditions, your similar stakeholders would include dive shops, recreational activity organizations, diver clubs and online forums, resorts that offer scuba diving as an activity, tour agencies and more.

When approaching these, be sure to highlight how your crowdfunding campaign idea will particularly benefit them. These stakeholders might be willing to publicize your campaign on their social media pages, or put up flyers on their bulletin board to spread word to their clients.

In the long term, if your crowdfunding campaign does indeed add value to their business, they themselves might invest larger amounts in it or even be willing to form some sort of business partnership with you.

Thus, identifying those groups that have similar goals as you is extremely beneficial in terms of marketing. These groups are most likely to actively support and market your crowdfunding campaign.

 

Social Media Following:

Your social media following is just that – all your contacts through various connections, aggregated into the that never ended stream of social media.

According to Sally Outlaw, only 1-5% of any social media fanbase will actually donate – and so having a bigger, more relevant following will increase your odds of success. The first step is to build a following if you don’t already have one.

Then, you have to make sure your following is constantly engaged, and stays loyal. A good way to start building your following on platforms like Twitter is to search via hashtags that relate to you and your project. Ensure that you are involved in Facebook and Twitter conversations, going beyond the realm of simply re-posting and re-tweeting. Give your opinions, and reply to people in a timely and polite manner. This will make you a respected voice in your field, thus leading to a greater chance that people will support you when the time comes. using tools like HootSuite will allow to post on various social media platforms simultaneously, and stay well connected. If nothing else, your following will be more inclined to spread the word about your campaign, allowing for major publicity gain through different avenues.

This will make you a respected voice in your field, thus leading to a greater chance that people will support you when the time comes. using tools like HootSuite will allow to post on various social media platforms simultaneously, and stay well connected. If nothing else, your following will be more inclined to spread the word about your crowdfunding campaign, allowing for major publicity gain through different avenues.

Ultimately, it’s vital to cover these three bases when planning your marketing strategy for your crowdfunding campaign. A general rule of thumb is to be informative and available to answer questions so that any potential funders will have all the relevant knowledge they need before investing in your crowdfunding campaign – in this way, your marketing efforts will be more likely to result in direct conversion.

A general rule of thumb is to be informative and available to answer questions so that any potential funders will have all the relevant knowledge they need before investing in your crowdfunding campaign – in this way, your marketing efforts will be more likely to result in direct conversion.

crowdfunding campaign Marketing Your Crowdfunding Campaign by Target Audience 4798dfe6072fa5b6ddd76597bd9f9f38 s 80 d http 3A 2F 2Fwww

Ashkata Mehta

Akshata has a passion for traveling and exploring the world. She loves to write, is interested in entrepreneurship, management, marketing and sustainability.
crowdfunding campaign Marketing Your Crowdfunding Campaign by Target Audience 4798dfe6072fa5b6ddd76597bd9f9f38 s 80 d http 3A 2F 2Fwww

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