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Home » Marketing » Leveraging Offline Products for Promoting Your Brand
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Leveraging Offline Products for Promoting Your Brand

Online marketing becomes more popular every year for businesses of all sizes however for effective Business Marketing you should still leverage offline products to promote your Brand.

SEO, PPC, email and social media are popular because they are affordable, measurable and highly effective. However, that does not mean that businesses have no place for offline marketing techniques anymore. Print marketing is still incredibly effective if done properly, so here are some techniques you may want to experiment with alongside your online marketing.

Newspaper Advertisements

Newspaper ads have been around for a long time, and they can still be incredibly effective if done properly. By placing an ad in an important newspaper, you can reach a large number of people and get your message across to them. You could also advertise in more niche publications to directly target your primary audience.


Many businesses now use their websites as their brochures, but a physical brochure should still be seen as important. People like to hold brochures in their hands and look through them away from a computer screen, and this is especially important in some industries (for example, the travel industry). Designing a high-quality brochure can also help you to stand apart from your competition, and it can be a highly effective sales tool.


Leaflets remain a popular marketing technique because they can be very effective as well as affordable. You don’t even need to print off your leaflets professionally – simply buy some ink cartridges from a provider like and you can print high-quality leaflets in your own office. You can then target specific geographic areas such as the town where your business is located, and you can send out leaflets on a regular basis. That way, when your target customers need to use your services, they will think of your business before the competition.

Direct Mail

Direct mail has long been an effective form of targeted marketing, and it has many benefits. Although email marketing is becoming more popular, direct mail remains an effective and highly measurable way to market your products and services. You will need a skilled sales copywriter if you want to enjoy the maximum return on your investment, but a successful campaign can prove very lucrative for your business.

Business Cards

Business cards remain essential, and they are not going anywhere anytime soon. You can get your cards printed professionally or do it yourself in-house, and then you can hand them out to potential customers at events like trade shows.


Eye-catching posters can be used to advertise your presence at trade shows and industry events. If no one can find your stall, you could lose business, so use well-designed posters to make your stall stand out from your competitors and bring in more customers.

Make Use of Offline Marketing Techniques

Online marketing may be more popular than ever, but do not dismiss offline techniques as old fashioned. The truth is that many of these techniques are just as effective as they have always been, and they can be the perfect accompaniment to your online marketing. So try some of these techniques for yourself and see whether you can make them work for your business.

John Sollars started his company in 2002 and has watched the printing industry evolve over time. With a passion for writing and for helping people, he likes to share what he has learned over the years. Look for his illuminating posts on many websites and blogs.

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