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Home » Digital Services » Social Media » 6 Game-Changing Social Media Trends for 2017
Social Media Trends

6 Game-Changing Social Media Trends for 2017

What game-changing social media trends will be of interest to you in 2017?

2016 still has a lot of people talking and buzzing over the stories that have unfolded.

Things like Facebook’s big move to use live video and  Instagram augmenting the use of Snapchat story format.

It makes the job of businesses and organizations all the more simple and convenient.

As we speak, more and more businesses are reportedly taking advantage of the ubiquitous powers of social media to help with their marketing and advertising.

So what are some of the hottest new social media trends coming our way in 2017?

Let’s check them out:

  1. Organic Content Will Take A Further Fall

Nowadays there is no such thing as a nurtured approach in social media.

2016 was simply a year that organic social media marketing could just forget.

Paid content is something people are willing to welcome if it is to get a quick reach.

The main reason behind this is the algorithms being used by social media to decide which content gets to be seen and which does not.

Now Twitter and Instagram too have introduced algorithms that spell trouble for organic reach.

It still doesn’t mean that we should not opt for great content.

  1. Virtual and Augmented Reality

Virtual reality hasn’t gone viral, at least not yet.

But it caught the attention of the audience well in 2016.

The best thing about VR in the previous year was the VR videos on YouTube and Facebook that came with a 360-degree view.

According to David Brickley, he states that it most certainly is the future and will continue to grow.

  1. Live Videos Will Dominate

You may have heard about how Facebook, YouTube, and Periscope have already introduced the concept of live streaming for the viewers.

Instagram has also introduced this trend for US residents.

It started to get noticed in 2016, but it has yet to reach the pinnacle of its potential.

In 2017 Facebook plans to roll out its 360-degree video for all its users on all the pages and profiles.

A recent study by market research firms Zanthus,UK Essay Writing Service and Focus Vision revealed that 41% of paid TV subscribers (cable and satellite) are planning on either cutting back or ending their subscriptions sometime in the future.

  1. The Use of Chatbots Will Rise

With the introduction of digital assistants like Cortana, Siri and Google Assistant, people are getting more comfortable throwing their voice to use their phones and computers instead of their fingers.

Facebook, Twitter, WhatsApp and Google Allo are also hopping on the train of introducing bots for bookings and customer service.

The reason for this is so chatbots can tend to the common questions usually asked around by fans, followers or customers and manage their simple bookings.

  1. Users will demand more vicarious experiences

It has come to that point in social media where people are willing to not only hear the stories of other people’s lives but also want to see what it is like to live like them.

Popular social media figures document themselves using live videos, 360 images, and videos, and even more real-time posting.

The idea is for the common users to make their followers feel like they’re a genuine part of the experience, right as it is unfolding.

  1. The Trend of ‘Fake news’ will Diminish

The combat against ‘fake news’ has gotten stronger ever since the US presidential election.

Facebook may have announced in November to have banned all fake news sites from using Ads, but there is still much more progress to make.

Take a look at Google and how they have had a real struggle to tackle fake news.

 

Google may have changed its algorithm, but it has made its search engine more vulnerable to fake news.

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Jessica Barden

Jessica Barden works as a marketing strategist for the UK firm. She mentors the company regarding different facets of online marketing.
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