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Why is Domain Name the Face of Your Business?

A domain name is the face of your business in our modern technological world and you can read all about why here on

A digital era is upon us, and the borders between the real and the online world are blurred. As a result, figuring out your domain name is as important as choosing your company’s name.  Business domain name is the first impression you make on people who browse the web via search engines.  A poor name will make you almost invisible, and direct the customers to your competition. On the other hand, good domain name provides the foundation upon which you can build brand authority and expand your online presence.

Why is Domain Name the Face of Your Business?

The face value

Having an exact match domain name is hard to achieve these days. The chances are that the name you want to acquire is already registered. Namely, businesses from the same niche naturally tend to take similar domain names. Taking the same name as someone, but with a different extension, is a double-edged sword, especially if the competitor has registered .com extension. This is the most widely-used extension, and a vast majority of users will type it by automation.

Even if there is an excellent domain name available, it might cost thousands and thousands of dollars.

When you hit a wall like that, it is best to get your creative juices flowing. Today, there is a myriad of domain abbreviations and ways to form the desired phrase. Many new top-level domains (TLDs) have been introduced, widening and leveling the online playing field. They present a great opportunity to small fish to jump on the digital marketing bandwagon.

That is why domain hacks are so common nowadays, as they involve killer combos of keywords and extensions. So, if you wanted to go with a specific domain name with .com, but it is already taken, that is not the end of your hopes. Hacking a domain name using some of the new specific gTLDs or ccTLDs, is a great way of getting a catchy domain name.,, and hire me, are just some of the great examples of domain hacking using the ccTLD.

The name of the game

The most important thing is to keep the name brand-related. Most companies try to add their name or, at least initials to the domain. This is not the one-size-fits-all solution, far from it. Most often, including a phrase or a word that describes your business and matches relevant keywords is the best shot you have. Apart from supporting your SEO efforts, this also gives a user a clear idea of what to expect when typing you in the Address Bar.  What is more, it is advisable to keep the name short and easy-to-type.

Such URLs are less likely to become a victim of a memory failure, and increase the word-of-mouth promotion. Avoid numbers, as people do not associate with them as much.  If you find a perfect name, but it proves to be costly, calculate what the ROI you can expect is. A domain name is the essence of your online identity, but be cautious if you want to rely on it as a primary traffic generator. To maximize the business potential of domains, you will have to first unlock it with overreaching digital marketing strategies and SEO campaigns.

Getting into the world of domain names you may find out that the “” is not available. Well, that is not the time to despair, but to be creative and build up domain phrases using extensions as an ally. Combine adjacent parts of the domain name to pull together a strong, memorable name that echoes your niche and business.  That way, you avoid spending a truckload of money on a name or ending up with the one that does not increase your visibility and exposure. You must never lose face in the competitive online market, so let it fully shine.

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Marcus Jensen

Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.
domain name Why is Domain Name the Face of Your Business? 62869d39b229b4b8353635e073b6f4f8 s 80 d http 3A 2F 2Fwww

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