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How Internet Marketing Changed the Game

internet-marketing

Only a few decades ago, internet marketing didn’t exist. Now, it seems as though every business is online, and you’re definitely in the minority if you’re not. Websites, email marketing, social media pages, SEO and PPC; the world of internet marketing is vast. So how has this new platform changed marketing game? Mass Coverage A big leap in marketing that …

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How Utilizing App Indexing Can Improve Your SEO Efforts

app indexing

Apps are becoming an increasingly crucial tool for marketers and by taking advantage of app indexing you can improve your SEO efforts. In the early days of the internet, search engines were just a tool to help users find more information on the web as its size – and the amount of data that it contained – was rapidly growing. …

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Keyword Research Methodology – A Quick Guide

keyword research

Anyone involved in SEO knows that keywords are the basis of all the methods involved and keyword research is so very important in the process. If you can’t predict which keywords consumers will be using on the internet, you might as well forget having a successful online presence.  However, knowing that keyword research is necessary, and knowing how to do …

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The Revolution of Business Admin

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With all of the changes that have occurred over the past few decades, it is hard to remember that business administration used to be quite a lot more tedious of a job. Just imagine a time before email when all communications took place either over the phone, in person, or via snail mail! There was no using chat to send …

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The Importance of Video and The Best Marketing Video Makers

the-importance-of-video

Did you know that using video as a marketing tool can lead to a much higher conversation rate? I am going to explain the importance of video to increase your business growth and which software are the best video makers to create marketing videos. Here are some video marketing statistics taken from the 2014 Online Video Marketing Survey of 600 …

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Tech Tricks to Help You Get To Know Your Customers Better

According to a recent Forrester Research, we live in the “Age of the Customer” where customers are driving our businesses and not us as companies or entrepreneurs. Whether you are a seasoned company with years of experience in the field or a startup trying to get off the ground, one of the first questions you need to answer is: “Who …

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How to Build Your Visibility With These 4 Video Tools

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In the today’s crowded market, visibility is difficult to achieve and has become an ideal. That is why IT experts are struggling to find the right tools that will propel them forward and lift them in the eyes of their clients. It’s virtually impossible to start off a business with an established base, though, we all like to dream about …

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How to Successfully Use Social Media to Brand Your Resume

"hands creating digital reality"

Personal branding. Sounds a little bit scary, doesn’t it? Actually, anything that brings to the table the word “personal” can be off-putting since it clearly requires plenty of effort and knowledge of oneself on an insightful level. But there’s no denying that personal branding is a necessity these days. The times of robotic and dull labor are long gone, now …

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Off-Page or On-Page SEO: Which Should You Prioritize?

seo

When it comes to business technological advancements, search engine optimization is among the most invested in. However, there are two categories of it – on-page and off-page SEO, both vital for a success of an SEO campaign, yet somewhat different when it comes to the way you want to improve your search engine rankings. How Do Search Engine Algorithms Work? …

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The Latest Hit in Content Marketing – Pokémon GO!

pokemon go

The world of marketing has always heavily relied on popular culture and both The Avengers and Game of Thrones are the proof of that. Today, however, the tables have turned, and in the summer 2016 there is only one phrase on everyone’s mind — Pokémon Go. Needless to say this phenomenon has caused a major uprising in the world of …

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