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The Importance of Video and The Best Marketing Video Makers


Did you know that using video as a marketing tool can lead to a much higher conversation rate? I am going to explain the importance of video to increase your business growth and which software are the best video makers to create marketing videos. Here are some video marketing statistics taken from the 2014 Online Video Marketing Survey of 600 …

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Tech Tricks to Help You Get To Know Your Customers Better

According to a recent Forrester Research, we live in the “Age of the Customer” where customers are driving our businesses and not us as companies or entrepreneurs. Whether you are a seasoned company with years of experience in the field or a startup trying to get off the ground, one of the first questions you need to answer is: “Who …

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How to Build Your Visibility With These 4 Video Tools


In the today’s crowded market, visibility is difficult to achieve and has become an ideal. That is why IT experts are struggling to find the right tools that will propel them forward and lift them in the eyes of their clients. It’s virtually impossible to start off a business with an established base, though, we all like to dream about …

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How to Successfully Use Social Media to Brand Your Resume

"hands creating digital reality"

Personal branding. Sounds a little bit scary, doesn’t it? Actually, anything that brings to the table the word “personal” can be off-putting since it clearly requires plenty of effort and knowledge of oneself on an insightful level. But there’s no denying that personal branding is a necessity these days. The times of robotic and dull labor are long gone, now …

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Off-Page or On-Page SEO: Which Should You Prioritize?


When it comes to business technological advancements, search engine optimization is among the most invested in. However, there are two categories of it – on-page and off-page SEO, both vital for a success of an SEO campaign, yet somewhat different when it comes to the way you want to improve your search engine rankings. How Do Search Engine Algorithms Work? …

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The Latest Hit in Content Marketing – Pokémon GO!

pokemon go

The world of marketing has always heavily relied on popular culture and both The Avengers and Game of Thrones are the proof of that. Today, however, the tables have turned, and in the summer 2016 there is only one phrase on everyone’s mind — Pokémon Go. Needless to say this phenomenon has caused a major uprising in the world of …

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The Power of Video in Content Marketing

youtube app

Content marketing is an indispensable part of digital marketing. It is intertwined with every other digital marketing method there is. A successful SEO, SEM, email marketing, social media marketing, or any other marketing campaign is highly dependant on quality content. As a matter of fact, content marketing has been in existence for more than a 100 years and all major …

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The LEGIT Way to Get More Followers on Twitter

how to get more twitter followers

The Twitter stock has been down for over a year now on the NASDAQ stock exchange, but there is no question that the company yields far more influence than what it is financially worth. The Twitter management just haven’t been able to get their business model right and have failed to convert the massive popularity of Twitter into profits. But that …

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Tips to Double the Open Rate for Your Email Marketing Campaigns

email marketing

The concept of email marketing is very simple to understand. Nevertheless, it’s the process of determining whether it is right for your business or not than can be significantly complicated. Why is that? Well, it’s mainly because you have to think about a number of different factors before making your decision. For instance, you need to consider your target audience …

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Can Upgraded Design Increase Traffic?

web design

An Ascend2 report from 2015 states that over 70% of marketers in the world highlight creating relative content as the most effective SEO tactic. On the other hand, another report states that 94% more total views on average are lured by content that contains captivating images than the one with no images. After taking this into consideration, it becomes pretty …

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