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Home » Marketing » Email Marketing » Building Your Mailing List with Downloads

Building Your Mailing List with Downloads

mailing list mailing list Building Your Mailing List with Downloads download mail e1443555846187

A mailing list is the lifeblood of your online business.

The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted mailing list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects to build your mailing list.

You will have to do some homework in order for your lead-generating mechanism to work well for you in order to build an effective mailing list.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard disk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

Learn How To Make Your Own Money Making Website Today!

 

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Robert Issell

Director of News, Review & How To's at GEEKERS Magazine
A smile, laugh and friendly gesture make for a better day. When you focus on the future you cannot be distracted by the past. Life is an opportunity to achieve great things by helping others. Success in any business online or off comes from focused commitment to helping others by providing a great service or products. This will always be our focus at GEEKERS Magazine. To provide one of the most interesting and informative sites on the net. We love feedback, so please let us know if we can do things better.
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