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Home » Your Passion » Business » Building Your Business Through Social Media

Building Your Business Through Social Media

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal with social media is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it.

Let’s take a look at strategies to both ignite and engage your audience on social media.

Identify the Trigger Points

The first step to engaging your audience on social media is identifying the types of content that they respond to. You’ll need to perform a bit of research and testing to accomplish this. You can use keyword searches to start. Using hashtags and your own analytics you can determine the popular topics and the content that draw people to your website.

Once you know what they’re looking for, try various content formats, topics, and headlines to identify the material that generates attention and creates conversation and clicks.

Create a Strong Platform

Your audience on social media wants to know what to expect from you. Your platform should ideally support your brand and your voice. That being said, you can be creative with your platform. For example, you can use your social media profile to provide a daily tip for your readers. You can share commentary and make your platform one that is primarily editorial. Identify what your audience wants and how you can offer them value, and then format a platform around that opportunity.

Invite Conversation

One cannot engage others without asking questions and inviting feedback. Whether you publish polls, ask for opinions, seek advice or incite controversy and start a dialogue – the goal for social media is to motivate your readers and followers to get involved. This requires a call to action. Tell your readers what to do next. If you want them to answer a question, ask them to answer a question. If you want their opinion, ask, “What’s your opinion?”

Finally, be sure to test and track your efforts as you learn and engage. Track the posts that people really get excited about. Track the material and links that generate the most clicks. And by all means track the material that results in conversions. The more you know about your audience, the more you can provide them with the right material – the material that not only provides value but also encourages them to become an active member of your business community.

Learn How To Make Your Own Money Making Website Today!

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Robert Issell

Director of News, Review & How To's at GEEKERS Magazine
A smile, laugh and friendly gesture make for a better day. When you focus on the future you cannot be distracted by the past. Life is an opportunity to achieve great things by helping others. Success in any business online or off comes from focused commitment to helping others by providing a great service or products. This will always be our focus at GEEKERS Magazine. To provide one of the most interesting and informative sites on the net. We love feedback, so please let us know if we can do things better.
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