Apple iPhone 7 and iPhone 7 Plus have been officially launched. Most of my predictions about the new iPhone features, made a few days before the new iPhone was unveiled to the public have come true.

In this article, we compare the iPhone 7 and iPhone 7 Plus, with Samsung Galaxy S6 and S6 Edge, which are the iPhone’s closest competitors. First, a look at the new iPhone.

There’s certainly a lot of excitement over the new iPhone, and it has certainly enthused the loyal base that Apple has managed to retain through the years. The new iPhone 7 and 7 Plus come in Jet Black ad Black colour options, and have a decidedly sleek and stylish look about them.

What’s new with the new iPhone? Just as we had predicted, Apple has ditched the 3.5mm headphone jack. The new iPhone comes with lightning based earpods, a much bigger battery life and better cameras.

It is not a complete transformation over its predecessor, the iPhone 6S, but is a significant upgrade. It is easily one of the best smartphones in the market.

And I say “one of the best”, not the “best, because the iPhone 7 competes with the Samsung Galaxy S7 and S7 Edge. Now, the Galaxy Note 7 has been royal mess – so much so that it had to be recalled by Samsung. But the Galaxy S7 and S7 Edge are doing just fine, thank you very much.

Samsung Galaxy S7 has everything you would expect from a top-rated smartphone, a great camera, a brilliant display and a clean UI.

So, which phone should you buy – iPhone 7, iPhone 7 Plus, Galaxy S7 or Galaxy S7 Edge? That’s a tough call, but we have a simple guide for you here.

 Apple iPhone 7: iPhone 7 is a complete upgrade over the iPhone 6, much better looking and more powerful. I like the 12MP primary camera which comes with an f/1.8 aperture, a six-element lens and OIS. It has the same display resolution as the iPhone 6s but with additional brightness and a better range of colours. The 7MP front camera allows you to take excellent selfies as well.

Apple iPhone 7 Plus: If there’s one thing you can say about the iPhone 7 Plus – it’s dependable. The 5.5 inch iPhone is as big as you would want it to be. It comes with black and jet black colour options and a display with 25% extra brightness. I like the new dual rear camera setup as well. The best part is the battery life, which is a huge improvement over its predecessor, the iPhone 7S Plus.

Samsung Galaxy S7:  The Galaxy S7 is Samsung’s flagship product which competes directly with the iPhone. It goes head to head with the iPhone on most parameters, and costs a little less – which really goes in its favour. The new Samsung Galaxy S7 comes with the same display as its predecessor. It has a very good 12MP rear camera with f/1.7 aperture. The S7 supports 4K video shooting, which is as good as it gets. Its 3,000mAh battery is decent, and does well in most tests.

Samsung Galaxy S7 Edge: Samsung Galaxy S7 Edge is the perfect smartphone. It has a very classy and crisp design and comes with a crisp, bright and sharp dual-curved display. I like the low-light camera as well. The S7 Edge is in a league of its own and fares very well in comparison with the iPhone 7 and iPhone 7 Plus on most parameters from performance and display to camera and battery life.

 So, who wins the Apple iPhone 7 vs. iPhone 7 Plus vs. Samsung Galaxy S7 vs. S7 Edge battle?

Well, the jury is still out. The new iPhone looks promising, but we will know more after a few months, when it is released worldwide. The S7 and S7 Edge are impressive, no question about that. So which phone you buy would depend on your preference – iOS or Android, Samsung or Apple and how much you’re willing to pay for a high-quality smartphone.