Every person who has a website wants to drive traffic to it, whether it’s a small personal blog for fun or an official corporate website. Formerly, the major focus of site owners directed towards Google organic search traffic, but with the competition rife today, this is no longer an option.
You may rely on Google as your main source, only to be slapped into obscurity by the next algorithm update, and then where will you be? The following are three meaningful source of traffic that you can use to build a robust and well-rounded traffic profile.
- Social media
If you derive much of your traffic from social media, that’s good as this is one of the harder sources to penetrate. Improvement in social traffic gives a good signal for your performance as well as Google rankings. It means that your site/content receives extensive discussion and sharing.
However, it is imperfect and unsustainable on its own, since the social media site that drives your traffic can make a small policy change, resulting in blocked traffic and there’s little you can do. Also, social media traffic, unlike organic traffic tends to consist of one-off visitors – they come in, read what they like and check out. Social media is therefore not one of the best sources if you are looking for in depth, length engagements with traffic.
- Google Organic search
Organic search remains by far the best traffic source for in depth engagement, repeat visitors and site stickiness. However, as mentioned earlier, one small goof could negatively trigger an algorithm, and before you know it, you’re back to some obscure rank on page-something nobody cares about.
That said, much of your time and effort should go towards making legitimate (white-hat) improvements to your site to increase the numbers of organic visitors, continuously monitoring and keeping up with algorithm updates to ensure you stay on the right side. However, this should not be at the expense of diversifying your sources.
- Google AdWords
A lot of webmasters know that high traffic comes from organic and paid search, neglecting all other channels. Paid search can be a very effective traffic magnet, especially where you do properly the keyword planning and bidding.
However, it is not without disadvantages. For instance, quite a number of searchers have innate distrust for sponsored links. In addition, whether or not you rank on paid search depends on how much money you have, which can be a challenge for smaller businesses. Diversification is still your best option.
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